Set-up of the exhibition

Siinda Sales Director Group meeting

By Invitation only, coordination Jesper Simonsen

Boarding for the Welcome Cocktail

Ship Boarding will take place at 17.30 and the boat leaves and Cocktail starts at 18.00 sharp.
Baording Location directly across from cable chair -at the Lower Station on Avenida Ramos Pinto on the river front

Siinda Welcome Cocktail , partnered with Spotzer Digital

We will kick off the Siinda Live Porto with a luxurious cruise on the Douro River with Douro yachts, all partnered with Spotzer Digital. Enjoy the views from the water while sipping local wine and tasting local specialties in this 2-hour cocktail event. Never will you experience the views from the water, except with this been so spectacular event. A great way to open the Siinda Live Porto.

Ship Boarding 17.30
Cocktail 18.00
Boarding Location directly across from cable chair -at the Lower Station on Avenida Ramos Pinto on the river front

Optional morning run with a trainer

Don't pass up the occasion to participate in a dynamic morning run led by a professional trainer, in partnership with Adplorer. Don't let this opportunity pass you by. Be part of the movement, and let's run towards a brighter, fitter future together!

Welcome by Jon Martinsen, Siinda Chairman

Jon Martinsen

Fall in Love with the Problem, Not the Solution: The Cookbook for Entrepreneurs by Uri Levine, co-founder of Waze

Session partnered with Leadzai.
Moderator : Luis Baptista-Coelho

How do you build a successful startup? You have to start with the problem, and you must fall in love with it.
Levine shares the failures and successes of building a startup, providing tips and insights for entrepreneurs and anyone who has in the past or is building a product or a service for users at the present moment.
Levine will share the Waze Journey story and the lessons he learned from this experience. Audiences will discover the journey of startups, including figuring out product-market fit, fundraising, working in phases, and how to scale and grow.


It will be followed by a meet and greet session at 09.30 where attendees will be able to get a copy of Uri's book.

Uri Levine

Morning coffee break

Keynote Thryv on Global developments

Joe Walsh, CEO Thryv and Marie Caron, President International Markets at Thryv disclose the newest developments in their countries that are supporting local businesses
Introduction ; Jon Martinsen

Joe Walsh

Marie Michèle Caron

From Keywords to Conversations: AI's Trust-Centric Revolution

This session is partnered with Yext.

Generative AI is reshaping the digital landscape, moving us from impersonal, keyword-driven searches to genuine, trust-centric dialogues. But how will this evolution influence the search experience, and are we ready for this new era? Dive deep into this transformative shift as we explore the promise of conversational AI, the changing dynamics of brand-consumer relationships, and the diminishing role of traditional ads in favor of more personalized interactions. Join us to dissect the transition from monologues to dialogues and unearth the precise tactics marketers must employ to excel in both realms
Moderator : Michael Oschmann

Christian Ward

Taking to market new platforms with a premium service delivery

This session is partnered with Spotzer Digital.

Join us for an insightful presentation on 'Platform Integration and Service Delivery' by Peter Urmson, CEO of Spotzer Digital. Explore our journey as we delve into the strategy of seamlessly integrating platforms, delivering premium services, and providing unique sales solutions to our valued partners across various global landscapes. Don't miss this opportunity to gain valuable insights into our cross-geographical experiences!
Moderator : Kimberli Lewis

Peter Urmson

How SMBs perform and how to help them with growing demands and compliance - Siinda Landscape survey overview with Insites and Duda

This session is partnered with Duda.

Siinda’s market research shows the digital reach of SMBs in most countries in Europe and we compare how the other markets measure up. Drawing from the survey conclusions, hear Insites and Duda on what agencies can do to help companies fulfil their growing demands and compliance solutions at scale.
Moderator : Stephanie Verilhac

Oded Ouaknine

Andrew Waite

Product Spotlight Wix

Siinda members' latest product spotlight, in 10 minutes slots get the most of what's developping in the market.
Moderator : Stephanie Verilhac

Matt Matergia

Lunch

Partnered with Usercentrics

Siinda Senior Executives Panel

Every Siinda conference starts with a kick-off panel discussion between Senior Executives of the sector and this sets the scene for future discussions during the day. This session brings together the top Executives in Europe to hear what their companies are doing to promote the digital transition of small and local businesses in Europe.
Moderator : John Goddard

Roksana Leonetti

Robert Hamminga

Miguel Soler

Kristiina Tukk

John Goddard

Jade O'Connor

The promise

How to ensure you understand your customer journeys and respond efficiently to their constantly evolving needs and demands? How to foster new engagement from your teams and gain time and efficiency? This session focuses on how Siinda member companies can help SMBs develop a better customer journey and respond efficiently to their constantly evolving needs and demands.
Moderator : John Goddard

Bryan Larson

Marc Zaks

Expanding business models by integrating public sector digitalisation and ESG values

The session focuses on developing new business modes by helping companies assess and understand the ESG values and by accompanying public sector bodies in their digitalisation path.
Moderator : Stephanie Verilhac

Valérie-Esther PENDA

Maxime Duclaux

Patrik Sallner

The Future of Agencies – How to Serve SMBs

This session is partnered with Mono Solutions and Boostability.

Join Mono Solutions and Boostability for a panel discussion on the future of agencies and how to best serve SMBs. Through an insightful conversation, they will explore how SMBs’ needs have changed over time and how agencies can support them in this rapidly evolving landscape.
Moderator : Greg Sterling

Jeppe Rosfeldt

Nicolas Padilla

Product Spotlight Partoo : Conversational booking is the future of booking

In a rapidly evolving digital landscape, where convenience reigns supreme, we stand on the brink of a transformative revolution in the way consumers book and engage with businesses. Join us for an electrifying address by Partoo CEO, Thibault Levi-Martin as we delve into the heart of this groundbreaking shift of using business messages to make reservations and more! Attendees stand a chance to win an Apple MacBook, you don't want to miss this!
Moderator : Kimberli Lewis

Thibault Levi-Martin

Coffee break

Marketing & Sales, stronger together - united in a Multichannel Communication & Lead Management platform

How can marketing and sales be connected in such a way that together they become the drivers of business success? Frank G. Froux, Founder & CEO of the MarTech company matelso, answers this question in his presentation.

In order to exploit the full potential of marketing and sales activities, both departments need a common place where all information and customer data come together – a true Multichannel Communication & Lead Management platform. From the first click on the website over the initial contact via mail, (video) call, chat or contact form to the evaluated lead in GA4, all data relevant for sales and marketing is available in one system - the matelso platform. No lead is lost, the marketing ROI increases significantly and the sales department has the information and tools at hand that guarantee a fast and successful closing.
Moderator : Joachim Helfer

Frank Froux

The Power of AI in Location-Based Marketing: Transforming the Landscape for SMBs

Join us for an engaging fireside chat featuring Cris Thome, Global Head of Product Marketing at Uberall. Cris will delve into Uberall's remarkable decade-long journey in the realm of location and digital marketing. Discover why laying a solid foundation is crucial and how the latest advancements in AI are revolutionizing SMB services for enhanced effectiveness, discussed with partners Duda and HikeSEO

Andrew Allen

Cris Thorne

Renato Bottini

Buses leaving for dinner

Networking Dinner at Taylor's Port , Partnered with Vendasta and Matchcraft

For many, Taylor’s is the archetypal Port house and its wines the quintessential Ports. Established over three centuries ago in 1692, Taylor’s is one of the oldest of the founding Port houses. It is dedicated entirely to the production of Port wine and in particular to its finest styles.
Above all, Taylor’s is regarded as the benchmark for Vintage Port. Noted for their elegance and poise as well as for their restrained power and longevity, Taylor’s Vintage Ports are blended from the finest wines of the firm’s own quintas or estates, Vargellas, Terra Feita and Junco. These three iconic properties, each occupying a distinct geographic location and with their own unique character, are the cornerstone of the company’s success and the main source of its unique and inimitable house style.

Nightcap

The nightcap partnered with Uberall has become a yearly tradition. It is a time to meet, relax and enjoy the locals favorite cocktail. This year in Porto, this year we will add some local drinks to our selection, white port tonic, port lemonade, and the Hi Ho Cocktail, what is that? Meet us at the bar to find out.

Optional morning run with a trainer

Don't pass up the occasion to participate in a dynamic morning run led by a professional trainer, in partnership with Adplorer. Don't let this opportunity pass you by. Be part of the movement, and let's run towards a brighter, fitter future together!

Keynote FinTech : Money, Talents and Thrones

How an unconventional approach to innovation can save your business from disruption
- Ingredients for a healthy and productive Fintech Eco-system (incremental innovation): more on government policies, catalyzation of startup community, capital, talent, idea management, and integration with day-to-day business
- Recipe is often not complemented by a more fundamental and disruptive approach to apprehending the unknown, the unexpected, and the future.
What’s in it for you?
Get inspired by a perspective on innovation you might not have thought about.
Moderator : Jon Martinsen

Matteo Rizzi

Clicks are the new print: embracing Pay-Per-Result in the Age of Real-World Impact

The hard truth about how most companies demonstrate value to their customers is revealed. Drawing from past mistakes, learn how to sidestep repeating the same pitfalls. As the landscape of digital advertising shifts, how can we stay relevant and not get left behind? Where is the market leading, and are we poised to capitalize on its momentum? Delve into a deep analysis contrasting the dynamic evolution of digital pathways with the inertia of traditional models. It's time to reevaluate our grasp on so-called 'modern' KPIs. Prepare yourself for an unvarnished glimpse into the future of genuinely aligned marketing.
Moderator : Peter Urmson

João de Sousa Aroso

Coffee break

Agencies: Finding the Right Product Mix

Based on a new survey of digital agencies, this session explores what the data say about the right mix of product/service offerings to maximize profit and small business customer retention. Which offerings are most in demand, which are easiest or most challenging to implement and which are most profitable? The answers vary by agency and customer category and may surprise you.
Moderator : Sandy Lohr

Greg Sterling

Alibaba.com: boosting european SMEs competitiveness globally

Discover how Alibaba.com, a leading platform for B2B digital export, help european SMEs increasing their visibility worldwide leveraging on its high-value and diversified ecosystem of partners
Moderator : Sandy Lohr

Davide Buono

Increasing revenue with Data Privacy: How Agencies can sell more to SMBs by leveraging Consent.

The privacy regulations are exponentially increasing globally. Data shows that consumers are more informed, looking into the details of Consent and more active on presenting claims due to data privacy infringements. On the other hand, our survey data shows that SMBs are even more GDPR aware and it’s a hot topic for them — They want to comply but need external help from partners to fulfil that gap. With that, we’re going to present a playbook on how agencies can help these SMBs and book more revenue by leveraging Consent. This will be based on successful tactics we've seen from existing partnerships.
Moderator : Stephanie Verilhac

Paulo Santos

Hannah Sork

Lunch

Local SEO and Google

Helping local business understand SEO.
Greg Gifford is Greg is an experienced Local SEO consultant specializing in the automotive industry. An experienced conference speaker, his movie-themed slide decks are always audience favorites.

Specialties include:

Search Engine Optimization, Local SEO, Local Search Optimization, Social Media Marketing, E-mail Marketing, Web Analytics, Web Design, Graphic Design, and Photography
Moderator : Joachim Helfer

Greg Gifford

TBC Unicorn Factory Lisboa

Spotlight on Investment, Innovation and Entrepreneurship : Due diligence from an investors point of view?

This session is open to all Siinda members but is also open FREE to all local start-ups.
After, all attendees will receive free access to the Siinda for Start-ups Platform and be able to build a free investment profile.

This session discuss what investors think are the key indicators that signal a company’s success. How do they measure risk, how much attention do they pay to market segment trends, and what leads them to the final decision to invest in either a start-up or a scale-up.
Panel with Matteo Rizzi, John Goddard, Jon Martinsen

Matteo Rizzi

Jon Martinsen

Brendan King

John Goddard

Spotlight on Investment, Innovation and Entrepreneurship : UPTEC ecosystem : helping fostering entrepreneurship

In this session, we will hear about the program from UPTEC and two startups from the ecosystem - Connect Robotics and Abuse Total - to explain how the connection between university entrepreneurial programs and the market through organizations like UPTEC can boost innovation.

Susana Pinheiro

Spotlight on Investment, Innovation and Entrepreneurship From the Portuguese tech-scene to the world: A Local Portuguese Story- Leadzai

This session focuses on how a local Portuguese company went from developing an innovative product in Portugal and is now partnered with companies worldwide.

Marcos Azeredo

Coffee and Cake - Networking with Innovation Start-ups and founders

Spotlight on Investment, Innovation and Entrepreneurship How to help start-ups and entrepreneurs can it get it right from idea to exit

Start-ups and scale-ups very often make the same mistakes. This session, led by serial entrepreneur and investor, Greg Shepard, CEO OF Boss Capital, talks about how to avoid those mistakes and ensure your company can succeed and grow.

Greg Shepard

Spotlight on Investment, Innovation and Entrepreneurship How to use the Siinda for Start-ups E-learning platform

Siinda Start-up platform is available free to all start-ups and entrepreneurs. This session will explain to you how to us and get the most out of the tools available to you.

Tereza Komarkova

Ticket To Ride , partnered with Mono

"Ticket to RIDE" partnered with Mono Solutions-transportation to Gala event. Tickets are neccessary.

Gala evening sponsored by Yext.

Located in the historic city centre of Porto, by the Douro River, this gorgeous historic building was renovated under the direction of the Pritzker-awarded architect Eduardo Souto de Moura. It is part of the Museum of Transport and Communication, founded on 21 February 1992, as a non-profit institution comprising 56 individual associates and 25 institutional associates. It won the Best Meetings & Conference Centre Europe Business Destinations Travel Award 2014,2015 & 2017. Facing south and with river view, the Noble Hall is connected to the quay through three large doors. The walls are decorated with a collection of panels by Martins Barata. The room has a 9-meter-high ceiling and is specially used institutional events, solemn sessions, and dinners.