Marc Zaks

Marc Zaks

Chief Revenue & Innovations Officer at MatchCraft

Marc is a seasoned sales and operations executive who has helped transition some of the industry’s leading publishers into the digital age. In his most recent role with Advance Digital, one of the country’s largest media conglomerates, he grew the company’s digital marketing products offerings and revenue into a substantial part of the overall business. Marc brings an entrepreneurial approach to helping the organizations he leads pivot and shift as the market landscape evolves.



matchcraft provides best-in-class marketing technology that enables companies to successfully sell and manage search, display, and social campaigns for their advertisers. Unlike other marketing technology platforms, matchcraft’s adVantage platform helps organizations efficiently manage campaigns of all sizes, enabling clients to deliver spectacular results to their advertisers. matchcraft’s sophisticated real-time bidding algorithms work around the clock to deliver exceptional ROI for merchants across the globe. Cost-effective clicks aren’t enough anymore – adVantage provides the tools needed to measure success through calls, conversions and purchases. Our comprehensive suite of campaign management tools enable your campaigns to deliver maximum results. For more than 20 years the entire matchcraft team has shared a common goal: deliver exceptional service to its clients and tremendous value to every single merchant it serves on the platform. From engineering to client engagement to finance, every matchcraft employee focuses on exceeding our partners’ expectations and delivering outstanding results to every advertiser.