Meet the Siinda Board of Directors and the members of the team. These are the people who come together to champion for Siinda’s continued success.
Meet the industry leaders that make up the Siinda Board.
Kimberli J. Lewis
Siinda General Manager
Kimberli has 25 years’ executive management experience in over 10 countries, and working with over 30 nationalities. She has received over 29 international awards for management, marketing, and operations. She is the General Manager of Siinda and one of its board members.
Jon Martinsen
CEO, FCR Media and Chairman of the board
Jon has worked in the local search industry for more than 30 years and has held numerous executive positions throughout Europe including Norway, Finland, Sweden, The Netherlands, Austria, Lithuania, Latvia, Hungary, Estonia, Slovakia, Ireland and Uruguay. Because of this varied background, he has a deep insight into the search industry, has experienced its changes first-hand over the past decades and knows its current challenges.
Today, Jon is the CEO of FCR Media Belgium and of FCR Media Group, which has offices in Belgium, the Czech Republic, the Netherlands and Romania. Since the acquisition of Youvia in March 2022, he has also been Executive Director of Youvia B.V. After the combined acquisition of Mono Solutions, an established SaaS provider of highly scalable white-label website building technology for reseller partners, by FCR Media, 1881 Group AS, the owner of Hjemmesidehuset AS, in Norway and heise in Germany, he was appointed Chairman of the Supervisory Board of Mono Solutions in January 2025.
Jon served on the Board of the European Association of Search and Database Publishing (EASDP), formerly EADP. After its merger with EIDQ to form Siinda, Jon was appointed its first Chairman— a task he still carries out today.
Hosni Teque-Omeirat
CEO, Eniro
Hosni Teque-Omeirat is the CEO and Group President of Eniro Group, a Nordic digital marketing and search company. He has extensive experience in business development, sales, finance, and company building, with previous leadership roles at SpectrumOne, E.ON, Schneider Electric, Sharp Electronics, and Ernst & Young. He holds a Master’s degree from Örebro University School of Business and is known for his strong focus on growth, innovation, and creating value for customers and organizations.
Bruno Berthezene
SENIOR MANAGER PARTNERSHIPS, SOLOCAL
Bruno has been at Solocal since 2001. He has successively worked on Strategic Planning, Strategic Research and Intelligence, M&A, General Management for 123deal (a SoLocal Group service), Solocal UK Country Management and is working on Business Development and Partnerships functions since 2011. He is passionate about constantly enriching Solocal’s value proposition for the benefit of local companies and multilocation brands by leveraging emerging market opportunities and best practices.
Joachim Helfer
CEO of advantago and wip, Managing Director of Excelsea and Lokale Internetwerbung and Business Development Online, Müller Medien GmbH & Co. KG, Germany
Joachim Helfer has been with the company family of Müller Medien since 2005. He built up an online marketing company called advantago that is specified on servicing larger customers, buying co-operations franchise systems with solutions in the field of digital presence management, search and social marketing and advertising along with location based service products which are distributed by it´s own sales force and those of partnering agencies, platforms, verticals and directory publishers to integrate into their existing portfolio. The technology stack that integrates with 3rd party systems in a white label environment is built by the daughter company excelsea that combines services for both SMBs direct and indirect customers as well as larger accounts.
Luis Baptista-Coelho
CEO, Leadzai
Luis Baptista-Coelho is focused on bringing the GeoMarketing Solution to International businesses. Prior to Yext, Luis was CEO of NDrive Navigation Systems, where he transformed the company into a global business in 30+ countries. Luis has spent close to 20 years in management in the IT industry across Europe, Middle East and Africa.
Michael Oschmann
CEO, Muller Medien
Since 2000, Michael Oschmann has been CEO of Mueller Medien. Anticipating the potential of the Internet, he has been responsible for New Media since the mid-1990s and founded – among others – an internet company that is listed on the Prime Standard of the Frankfurt Stock Exchange. Further, he established several online and mobile businesses and managed the convergence of Mueller Medien’s products and companies into the digitally connected media landscape. Michael Oschmann is an active member in numerous advisory boards and committees regarding different aspects of the media industry.
Peter Urmson
CEO and a Director of Spotzer Digital
Peter Urmson the CEO of Spotzer Digital. Spotzer Digital provides digital marketing solutions of the highest quality to small and medium businesses, in cooperation with some of the biggest media enterprises around the world. It also delivers digital solutions to mid tier and enterprise customers, including some of the biggest brands in the world.
They have established themselves as leaders of the industry and are proudly innovating more and more sectors of it. Peter has rapidly increased the growth of Spotzer Digital by partnering with some of the world’s leading enterprise brands, where Spotzer Digital provides a complete white-label end-to-end solution that includes technology, products, services and sales. With a strong background in managing mid-tier and enterprise businesses, Pete has developed the Spotzer Digital business to address the digital solutions needs of enterprise businesses for their small to medium-sized business clients. Pete has collaborated with multiple international enterprises and medium-sized organizations to launch digital marketing services across Europe, the United States, and Australia. A native of the UK, Pete has lived in Australia and Amsterdam and is passionate about delivering real results for partners and their SMB customers.
Brendan King
CEO at Vendasta
Brendan King is the Co-Founder and CEO of Vendasta, a technology company that delivers AI and digital solutions to small and medium-sized businesses exclusively through channel partners: media companies, directories, agencies, and telecoms. Since co-founding Vendasta in 2008, he has led the company’s vision, strategy, and international growth, and the platform now serves partners in more than 100 countries. Before Vendasta, Brendan built and scaled Point2 Agent, a real estate software business that grew to more than 185,000 agents and brokers across 85 countries. He has been recognized among the Top 50 SaaS CEOs.
Nikolaus Konstantin Pandlowsky
VP Partnerships at Partoo
Nikolaus Konstantin Pandlowsky is an experienced leader in sales and rev orgs. RVP – Vice President International Partnerships for the regions EMEA, LATAM & JAPAN at Yext.
Jens Friedrich Krückemeier
Head of Central Legal Department, Heise Gruppe GmbH & Co.KG
January 1996 Admitted to the bar in the Higher Regional Court of Celle 1996–1998 Legal Counsel at Verlag Heinz Heise GmbH & Co. KG 1998–present Head of the Central Legal Department/General Counsel of the heise Group GmbH & Co. KG (holding company) Languages: English, French, Italian.
Luboš Čipera
Co-owner and CEO of Mediatel CZ
Luboš Čipera is a business leader with over 25 years of experience in telecommunications, media, and digital transformation. Since 2018, he has been Co-owner and CEO of Mediatel CZ, where he led the transition of the company from a digital media agency into a provider of cloud solutions. Previously, he served as CEO of Mediatel (2012–2018), overseeing its transformation from a print directory publisher to a modern digital agency. His international career includes roles as Vice President for Business Development at Primacom AG in Germany and the Netherlands, and CEO of Dattelkabel, a NUON subsidiary, where he managed the creation and growth of broadband networks. He has also worked as an external consultant in strategy, operations, and finance across multiple industries. Educated at the Czech Technical University, he has completed advanced programs in strategic management and corporate governance.
Oded Ouaknine
Chief Revenue Officer at Duda Inc
I am a seasoned business leader passionate about building high-performing commercial teams and scaling global ecosystems. At Duda, I’ve led the creation of multi-million dollar business lines across diverse market segments – including publishers, SaaS platforms, and enterprise agencies – helping expand our reach to over 1 million small businesses and 22,000 global partners. Earlier in my career, I was part of the founding team at Monosphere, a startup acquired by EMC, and have since advised entrepreneurs and startups across the digital and SaaS space. I bring a global perspective, having operated across North America, EMEA, LATAM, and APAC, and a deep appreciation for how culture, urgency, and execution drive success. My focus is on turning innovation into measurable and efficient growth, forging partnerships that last, and helping companies navigate transformation with clarity and speed.
Athanasios Raptis
CEO at Greek Yellow Pages
Athanasios E. Raptis is the CEO of Greek Yellow Pages, the leading digital agency for SMBs in Greece, serving over 20,000 businesses nationwide. With more than 25 years of experience in executive roles across digital marketing, sales, and strategy, he has led large-scale transformations and developed impactful commercial strategies. Prior to his current role, he held senior positions at HELEXPO, Sarah Lawrence, LogicDIS, and Elgeka. He holds a Bachelor Degree in Electrical Engineering and Computer Science, an MBA from the University of Kent and an MSc in Marketing and Communication with New Technologies from the Athens University of Economics and Business. He has also completed executive programs at Harvard, INSEAD, and Imperial College London. A passionate advocate for local business empowerment and digital innovation, Athanasios is committed to fostering collaboration and growth across the European digital ecosystem.
Meet the team that works continuously to bring Siinda events, workshops and initiatives to life.
Kimberli J. Lewis
General Manager and Board Member
Kimberli has 25 years’ executive management experience in over 10 countries, and working with over 30 nationalities. She has received over 29 international awards for management, marketing, and operations. She is the General Manager of Siinda and one of its board members.
Stephanie Verilhac Marzin
Management and EU Affairs
Stéphanie is the European Affairs Director for Siinda and the founder and CEO of SVM Consult in France. She has over 20 years experience in European affairs, legislation and regulatory. She has worked at the European Parliament and was rewarded the Francois Fontaine prize. Shed has been EU affairs executive with EADP publishing association. Today, she runs SVM Consult and works with companies and institutions helping them understand and implement policies, a procedure that meet European guidelines especially in data protection and privacy, digital , finance and AI.
Stéphanie holds a B.A in Political Science from the Institute of Political Science of Grenoble, France and a Master in European Affairs from University of Paris. She is married and a proud Mum of 3 .
Tereza Komarkova
Operations and Innovation Director
Tereza has been on the Siinda team for four years and is currently the Operations & Siinda for Startups Director at Siinda. She has a Master’s degree in Business Administration. She has experience with HR administration and Marketing support in the local middle-size company PetCenter, a major pet goods retailer in the Czech Republic. In Siinda, she is responsible for accounts payables, invoicing, budgeting, and membership services. Do not hesitate to contact her on any membership and accounting issues.
Elena Ragozina
Creative Marketing and Graphics
Elena is a graduate of the University of New York in Prague and Empire State College – Part of The State University of New York SUNY. She is experienced in marketing and creative content production and has created with her business partner their own brand.
Lia Anderegg
Operations and Marketing Support
After graduating with a BSc (Hons) in Psychology from Newcastle University, Lia joined the team working as operations and marketing support, combining her analytical thinking and strong communication skills from her degree. An internship at a digital marketing firm gave her practical industry experience, and she now applies her research, organisational, and communication skills to her work. A fluent German and English speaker with conversational Czech and Spanish, she is able to communicate easily across languages and cultures.
Anthony Leary-White
Conference Videographer
Anthony has 10 years of experience with event photography and videography.
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