Siinda Board and Team

Meet the Siinda Board of Directors and the members of the team. These are the people who come together to champion for Siinda’s continued success.

Siinda Team

Siinda Board Members

Meet the industry leaders that make up the Siinda Board.

Jon Martinsen

CEO, FCR Media and Chairman of the board

Jon has worked in the local search industry for more than 30 years and has held numerous executive positions throughout Europe including Norway, Finland, Sweden, The Netherlands, Austria, Lithuania, Latvia, Hungary, Finland, Estonia, and Ireland. Because of this varied background, he has a deep insight into the search industry, has experienced its changes first-hand over the past decades and knows its current challenges.

Today, Jon is the CEO of FCR Media Belgium and of FCR Media Group, which has offices in Belgium, Croatia, the Czech Republic, the Netherlands and Romania.   

Jon was member of the EASDP Board. Since 2014 he has been the Chairman of the Siinda Board of Directors.

Kimberli J. Lewis

Siinda General Manager

Kimberli has 25 years’ executive management experience in over 10 countries, and working with over 30 nationalities. She has received over 29 international awards for management, marketing, and operations. She is the General Manager of Siinda and one of its board members.

John Goddard

COO at Dogado

John Goddard is COO at Dogado. He was appointed co-CEO of HEROLD Business Data, Austria, in June 2016 and is operational advisor at Fonecta in Finland, and DTG in the Netherlands. Previously he was the non-exec chairman at Winlocal and has a track record of creating, developing and managing business to deliver ROI to shareholders.

Bruno Berthezene


Bruno has been at Solocal since 2001. He has successively worked on Strategic Planning, Strategic Research and Intelligence, M&A, General Management for 123deal (a SoLocal Group service), Solocal UK Country Management and is working on Business Development and Partnerships functions since 2011. He is passionate about constantly enriching Solocal’s value proposition for the benefit of local companies and multilocation brands by leveraging emerging market opportunities and best practices.

Kaj Lindholm

CEO of Oy Eniro Finland Ab

Kaj is CEO of Oy Eniro Finland Ab, a subsidiary of Eniro Group. He has almost 20 years of experience in the directory business especially in DA. For the last six years he has also been involved in Contact Center business which is a part of the company. He started in the DA-business as Head of department in Elisa, which is one of the biggest telcos in Finland and came to Eniro via an acquisition in 2001. He was responsible for the DA in Eniro Finland until 2010 when he became the CEO of the company. He is also a member of the board in the company Suomen Numeropalvelu Oy, which collects the basic data from all the telcos in Finland and sells this database for directory purposes. Before, Kaj worked almost ten years as a naval officer in the Finnish Navy and some years in the real estate business.

Michael Oschmann

CEO, Muller Medien

Since 2000, Michael Oschmann has been CEO of Mueller Medien. Anticipating the potential of the Internet, he has been responsible for New Media since the mid-1990s and founded – among others – an internet company that is listed on the Prime Standard of the Frankfurt Stock Exchange. Further, he established several online and mobile businesses and managed the convergence of Mueller Medien’s products and companies into the digitally connected media landscape. Michael Oschmann is an active member in numerous advisory boards and committees regarding different aspects of the media industry.

Peter Urmson

CEO and a Director of Spotzer Digital

Peter is CEO and a Director of Spotzer Digital. He leads a passionate team of people around the globe who are dedicated to making a positive impact on the lives of Small to Medium Business’s. His focus is to deliver leads and calls to SMBs through digital marketing solutions and services that deliver strong ROI. Having come from an enterprise business background, his focus is to partner with enterprise size businesses that have large data bases of SMB customers. Offering a full white labelled solution, across multiple digital marketing products and services for their SME customers.

Luis Baptista-Coelho

EVP Global Partner at Yext

Luis Baptista-Coelho is focused on bringing the GeoMarketing Solution to International businesses. Prior to Yext, Luis was CEO of NDrive Navigation Systems, where he transformed the company into a global business in 30+ countries. Luis has spent close to 20 years in management in the IT industry across Europe, Middle East and Africa.

Michael Kranich

Council, DTM Deutsche Tele Medien GmbH

Advisory Council member of Gelbe Seiten Marketing Gesellschaft mbH o Das Örtliche Service- und Marketing GmbH o Das Telefonbuch-Servicegesellschaft mbH. Joint General Manager of Gelbe Seiten Zeichen-GbR,
Das Örtliche Zeichen-GbR and DasTelefonbuch Zeichen-GbR. Former legal counsel at Deutsche Telekom Medien GmbH and current counsel at DTM Deutsche Tele Medien GmbH.

Ben Barney

Managing Director EMEA, iPromote

Ben is Managing Director of the EMEA region for iPromote, which provides fully automated ad creation and fulfillment services to SMBs via its global reseller partners. Over his 20+ year career, Ben has worked for Yellow Pages publishers, founded his own AdTech business, and worked for other technology companies in the local search and Digital Advertising space. Ben recently attended Harvard Business School and completed the General Management Program. He is passionate about solving pain points for SMBs through product development & innovation.

Siinda Team

Meet the team that works continuously to bring Siinda events, workshops and initiatives to life.

Kimberli J. Lewis

General Manager and Board Member

Kimberli has 25 years’ executive management experience in over 10 countries, and working with over 30 nationalities. She has received over 29 international awards for management, marketing, and operations. She is the General Manager of Siinda and one of its board members.

Stephanie Verilhac Marzin

Management and EU Affairs

After studying political science and international affairs, Stephanie Vérilhac Marzin had a first experience in the European Parliament at the Secretariat service of the EPP and was rewarded the Francois Fontaine prize for her work on the EU opening to the Visegrad countries. She entered EADP, in 1999 and has been actively promoting and working for the local search and database sector on a wide set of EU issues, from copyright to telecom approach and data protection, and also got involved in benchmarking studies for the data sector in Europe. She currently serves as Executive Director EU Affairs and Siinda Services. She also is the founder and CEO of SVM Consult, which proposes a unique approach intertwining the public affairs services with event management to combine an accurate sector-specific package for the data industry. Stéphanie holds a B.A in Political Science from the Institute of Political Science of Grenoble, France and a Master in European Affairs from University of Paris. She is married and a proud “Mum of 3” aged 16, 15 and 10.

Tereza Kutalova

Membership support & Accounting

Tereza is a 23 years old Master’s student of Prague City University with a major in International Management. She has experience with HR administration and Marketing support in local middle-size company PetCenter which is a major retailer of pet goods in Czech Republic. Besides studies and professional experience, she loves to spend time hiking and spending time in nature. Tereza has been part of the Siinda team for three years now. In Siinda, she is responsible for accounting payables, invoicing, and membership services. Do not hesitate to contact her on any membership and accounting issues.

Hans Joachim Wolf

Accounts Receivable and Payable

Joachim Wolf has over 28 years experience in the print and digital advertising business. Joachim owned and operated his own local advertising agency from 1983 until 2012 in Germany. He has worked closely with publishers on the German Market. Previous, he owned and operated his own restaurant in San Sebastian, Spain. He also worked for 5 years in the merchant navy for Hapag-Lloyd, Hamburg. Joachim is supporting the staff at Siinda and oversees the accounts receivable and payable of Siinda. Joachim is a German national, leaving in Prague and Germany, and speaks fluent English and Spanish.

Elena Ragozina

Creative Marketing and Graphics

Elena is a graduate of the University of New York in Prague and Empire State College – Part of The State University of New York SUNY. She is experienced in marketing and creative content production and has created with her business partner their own brand.

Margit Kaluza-Baumruker

Blog contributor

Margit Kaluza-Baumruker has about 30 years of experience with marketing in general and with the search and information business in particular. Most of her professional life she worked for HEROLD Business Data in Austria. Together with her business partner Barbara Hackl she founded her own agency 2thePoint Communication in 2021. According to their claim “We optimize how you communicate” they offer communication solutions for companies including Branding, PR, Corporate Communication and Personal Branding.

For several years Margit has been a member of the Executive Board of the Austrian directory- association ÖAVV – Österreichischer Adressbuchverleger-Verband. 2015-2017 she has been a board member of the MCÖ Marketing Club Austria. 2014-2018 she has also been a Siinda board member. She studied at Universities of Würzburg and Marburg, Germany, and holds a Ph.D.

Alejandra Mendoza

Project Management and Strategy

Alejandra has a bachelor in Business Administration from Hult University in London and currently works for Kantar, the world’s leading data, insights and consulting company. Her past experience lies in working with various start-ups and she is a Siinda do it all (just like everyone else on the team), with a focus on supporting the organization’s strategic objectives and the successful roll-out of its initiatives.

Interested in joining the Siinda team?