Yext reports: Google’s Latest API Update

“Google’s new Structured Food Menu feature now offers several new attributes for your menu and food items. You can specify additional fields like allergens, calories, and price, which will provide your business with two distinct benefits:

• It will help provide hungry searchers with the information they’re looking for when making purchasing decisions.
• It will help your brand surface in search. As searchers continue to ask more pointed questions (think about the last time you searched online for a meal), sites like Google only want to deliver the most relevant answers. Syncing these additional fields with your food menus on Google will help your brand become more discoverable in search when someone asks a question like “pasta dish near me that’s under 1,000 calories and contains no nuts?”

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