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Yext found the best customer service combo

Research shows that customers are increasingly turning to brands’ self-service offerings in order to find answers to their questions more quickly — which can be seen to correlate to a rise in searches made on brand websites. This trend makes sense when you think about it: Don’t we all grab our phones and start searching online when we need to solve a problem? So it stands to reason that a brand’s website should be the ultimate source of truth when it comes to finding information about that brand.

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