Uberall: Local Ads: 10 Reasons Why They’ll Boost Your Business

Local Ads (‘Near Me’ Ads, local advertisements) increase the reach of a location profile on online platforms with local references, such as Google (Maps), Facebook, or Instagram. For a fee, they highlight the profile in the ‘near me’ search or display it in the feed. Local ads use geo-targeting and prompt the user to call or visit your location.

While your SEO marketing strategy does influence how well your business locations show up in ‘near me’ searches, there are limitations. For example, if a location is too far away from where your prospective customers are searching, the location will not show up. Local ads, on the other hand, are one of the easiest ways to increase traffic, clicks, and rankings of paid search results because they: capture intent, near your physical locations, at the right time, with the right CTA, at a measurable ROI”

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