MatchCraft’s Automated Responsive Search Ads

“MatchCraft, the leading platform for selling and managing digital marketing campaigns at scale, recently introduced it’s latest offering Automated Responsive Search Ads. MatchCraft’s Automated Responsive Search Ads feature was developed to streamline & automate the process of setting up and provisioning Google’s Responsive Search Ads (RSA) format.

The Automated Responsive Search Ads feature utilizes proprietary MatchCraft technology that allows RSAs to be quickly created at scale, in MatchCraft’s adVantage™ platform, using headlines and descriptions from existing Enhanced Expanded Text Ads (EETAs). MatchCraft’s solution provides a library of EETAs in 23 languages providing an opportunity for automated multi-lingual campaigns. Since the process is completely automated, campaign managers can easily provision RSAs at scale for their advertisers’ campaigns.”

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