Boostability advises: the rise of M-commerce in Europe

Mobile use has spread rapidly around the world. Today, it is estimated more than 5 billion people have mobile devices, with smartphones making up more than half. And it’s easy to see why smartphones became so popular. With advances in technology, many programs and tasks you could only perform via laptop or desktop, you can now easily managed with smartphones and tablets. This makes smartphones an easier, and lighter choice, for users when heading out on the town.

Also known as mobile commerce, m-commerce is a subcategory of e-commerce that uses wireless handheld devices like smartphones and tablets to make commercial transactions on the internet. This includes the buying and selling of products/services, online banking, and bill payment. Essentially any monetary transaction with a mobile device.

The Europe 2020: E-commerce Region Report has found Western Europe to have the most developed e-commerce market in Europe, accounting for 70% of the total e-commerce market. While Western Europe has the highest volume of online shoppers at 83%, the largest growth can be found in Eastern Europe in Romania and Bulgaria with each growing 30% over last year.  

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