Morning run

Optional morning run with a trainer on Monday, Tuesday and Wednesday mornings at 7.00 a.m., meeting point in the foyer of the Steigenberger Hotel.

Welcome to Siinda by Kimberli Lewis and Jon Martinsen

CEO Panel: Smart companies, people and digital talent management

CEO panel session will kick off the Siinda 2023 Berlin conference , with a focus people/talent management. How can we win the war for digital talent and how do we need to adjust the company culture towards a culture that is nice and ‘sexy’ enough to have the right people come and work for us ?

Luke Taylor

Hosni Teque-Omeirat

Raymond Van Eck

Stefano Santinelli

John Goddard

Keynote Yext

Lexi Bohonnon

AI won’t kill your business but…

As businesses become increasingly competitive and customer expectations rise, companies should critically assess how they adopt innovation. Which potential lies in using conversational AI for businesses? In which areas can your business realize quick wins? Which risks do companies face adopting early versus waiting?

Nannette is a serial entrepreneur, CEO & co-founder of humanaize. She holds a PhD in economics. During her academic career she researched data analytical methods in impact studies. With humanaize she is following her mission to connect people using AI.

Nannette Swed

Coffee break in exhibition area

Panel session on tech-driven content and data platforms

In this conversational panel dsicussion, Peter Urmson, CEO Spotzer Digital and Michael Oschmann, CEO of Mueller Medien talk about the evolution of platforms with new tech and data driven expectations and solutions.

Michael Oschmann

Peter Urmson

How AI impacts the customer experience

This panel discussion with Duda and Boostability focuses on how AI impacts the customer experience and how it will look in the future

Oded Ouaknine

Nicolas Padilla

The AI Boom. Don't Get Left Behind

AI has been around for a long time, but the developments over the last six months have accelerated and transformed its application in ways few predicted. Join Vendasta CEO Brendan King and MatchCraft CEO Sandy Lohr for a discussion on the boom of AI and its applications. If history has taught us anything it is that the companies who adapt quickly will come out on top, and AI is no exception.

Brendan King

Sandy Lohr

Lunch in exhibition area

Partnered with

Managing a digital agency and Google Marketing Platform in crisis time

Share the experience of a certified Google Marketing Platform trainer managing a digital agency in Ukraine in crisis time, how can the business adapt and what companies need to do to stay present.

Oleksii Liakh

Oleksandr Rolsky

Product Highlight #1 -From Zero to Transact in 10 minutes

In this session, Wix will build a website with all the latest tech that is not only tied to your directory but will turn your listings into from static to transactional.

Matt Matergia

Product Highlight # 2 - Aztrix – Be found. Stay connected

Aztrix is a multi-lingual platform for individuals & organizations.
Every user gets a unique “link”. This link can be used as a “link-in-bio”, grouping all digital links: contact info, socials, website, videos, podcasts, stores, collect payments, … all in one link.
What makes Aztrix unique is its approach around data & consent management

Hilde Wuyts

Karel Ribbens

Fireside chat on the future of Conversation Commerce

Join Thibault Levi-Martin, CEO of Partoo for a fireside chat with Kimberli Lewis on the Future of Conversation Commerce.

Thibault Levi-Martin

Coffee break in exhibition area

The Secrets of TikTok Marketing That No One Will Tell You.

This talk will help you understand the following 3 topics extremely well:
1. Understanding the cost of TikTok Marketing
2. Best practices for using TikTok for marketing purposes
3. Navigating the potential risks of fraud in the industry

Abraham “AB” Lieberman is the CEO and Founder of Clicks Talent, an influencer & marketing agency specializing in promoting new social media platforms.

Abraham " AB" Lieberman

Keynote on Leading Through Adversity

In order to lead organizations and people through challenges, uncertainty and risk, leaders must be resilient. In this address, Paralympic athlete and Navy SEAL veteran Dan Cnossen will share mental strategies from challenging episodes in his life in order to convey to the audience principles of resilience and grit.

Dan Cnossen competed at the 2018 Winter Paralympics and created history in his second Paralympic appearance after claiming a gold medal in the men's 7.5km sitting biathlon event. In doing so, he became the first American male and the second American ever to claim a gold medal in a biathlon event in the Olympics or the Paralympics. Dan is a US Navy Seal Platoon Leader and earned the Purple Heart and Bronze Star with Valor. He lost his legs when he stepped on an IED. Since then, he has been speaking with leadership, teamwork, and the ability to meet challenges with dignity and success. He is participating in many Scandinavian cross-country and biathlon events this winter in 2023.

Dan Cnossen

Free networking time

bus to the Awards dinner

meet in the lobby of the Hotel Steigenberger am Kanzleramt

Siinda Awards Dinner, partnered with Yext

Join us for a three-course dinner with entertainment in this unique location. In the 1870s, Julius Bötzow opened the most modern brewery in Berlin at Prenzlauer Allee 247 in today's Kollwitz-Kietz. Many parts of the factory building were destroyed during the Second World War, including the family villa and bar building. In the 1990s, techno-loving revelers found a place for illegal parties in the basement of the destroyed building. In 2011 the starting signal was given to bring "Sleeping Beauty" back to life, and Deep was created, combining old and new and showing the techie side of Berlin.

Bus back to the hotel

Nightcap Casino Night

Be a part of the nightcap event at BarN°5 in Steigenberger Am Kanzleramt, Berlin. Get ready for an unforgettable evening of entertainment at this combined evening with Mono and Uberall. Mono will serve you a large selection of drinks; pick up a drink ticket from your Siinda Staff and enjoy a full bar with selected brands. Experience the thrill of the casino games brought to you by Uberall and challenge other guests to a friendly competition, all while enjoying the sophisticated atmosphere.

Morning run with a trainer

Optional morning run with a trainer on Monday, Tuesday and Wednesday mornings at 7.00 a.m., meeting point in the foyer of the Steigenberger Hotel.

AI-driven product development to improve customer success

The product team at Spotzer Digital will cover their experience working with AI companies and developing their AI solutions and features through a number of research and development projects over the last four years. They will go into depth on key features, implementation and their view on the future in this space.

Presented by Bertram Croes & Koen Tuijnman, Senior Product Managers at Spotzer Digital

Koen Tuijnman

Bertram Croes

The New Era of Microsoft Advertising & Bing

We live in an exciting era where change happens at a rapid pace, often from one day to the next. Uncertainty and surprises have become the new norm, and adapting to change is crucial. To keep up, it's essential to stay engaged, identify opportunities, and leverage industry shifts by finding ways to achieve more with less effort. Great examples of this is the rapid development of AI and its impact on various industries or the time during pandemic, forced everyone to adapt quickly, whether in their private or business life. In this presentation, we'll explore the significant changes we've seen in recent years, and what smart ideas and opportunities have arisen including the emergence of the "Workday Consumer" and the start of the "New Age of AI.", especially in the context of Microsoft Advertising and Bing.

Federica Mueller

Daniel Trost

Trust in AI, learnings from our Siinda Executive Insights

According to the Oxford Dictionary, Trust is a noun that refers to the “belief that somebody/something is good, sincere, honest, etc. and will not try to harm or trick you”5. Trusting involves believing in the truth or reliability of something and it requires vulnerability because you have positive expectations regarding the object of trust6. This is exactly what happens in people’s relationship with AI systems.

João de Sousa Aroso

Coffee break in exhibition area

Keynote on Inventing a real-world metaverse - How to build the LOCALVERSE?

In 2022 everyone talked about the metaverse. And now? What´s next? Is it a real-world metaverse that we should call the LOCALVERSE? What comes after Google Maps? Will digital map design merge with digital social networks and if so, what might be the design principles? How do influencers tell stories about local happenings and local brands? Might local print journalism join the party of digital map design? Eva Balmaks looks at location-based content from a fresh perspective and offers us idea-bouncing and inspiration.

Jasmin Oestriech

Eva Balmaks

Session on Data Access

Panel discussion on data access updates and challenges, what are the key trends and how digital providers see future evolutions

Tobias von Dewitz

Alain Wahba

Leveraging AI & Emerging Technologies in Location Marketing

Location marketing is a crucial tool for SMBs to drive growth, increase customer engagement, and stay competitive in today's increasingly digital and mobile-first world. Artificial intelligence has been the talk of the town across industries for the past few years, but how do recent evolutions translate into strategic applications for small and medium businesses? That’s what Uberall’s Brian Jambor, Vice-President of Global Channel Programs will cover in this session.

Brian Jambor

Privacy and Regulation session

In this session, we will focus on latest trends of Impact of Privacy and Compliance on Tech and vice-versa, to have a sort of dual approach :
• A quick overview of the latest developments regarding privacy and compliance in the EU and US
• The impact on compliance for AI and Tech providers – accessibility, transparency, data protection..
• The reverse impact tech developments are having on regulation-

Join us with James J. Ward, managing owner at WardPLLC and Author for an insightful session.

James Ward

Panel on Turning compliance into business opportunities and competitive advantage

In this session with Usercentrics and Insites , we will talk about major compliance requirements and what they mean, what's the state of the market regarding consent management and accessibility and how to turn turn burdensome requirements into business opportunities

Hannah Sork

Andrew Waite

Lunch in exhibition area

New Corporate Sustainability and Brand values

In this panel session we will tackle how companies are adapting to new work and brand, and to new environment, social and governance requirements.

Johanna Heise

Valérie-Esther PENDA

Maxime Duclaux

Investors views and ESG expectations

Join us for this fireside chat with Louise Lachmann, Investor at Vanadis Ventures and former Mono CEO who will talk about how the investors' community look at ESG and how Impact investing is developing.

Louise Lachmann

Media and advertising cooperation, what's next?

In this session, Daniel Bischoff will evoke the big picture transformation that media companies turn in with serving small businesses relevant local advertising on various media platforms and formats, with a special focus on video ads. Daniel Bischoff has now been named Chief Transformation Officer of RTL AdAlliance, the new international advertising sales champion formed by uniting the businesses RTL AdConnect, G+J i|MS and the media division of smartclip

Daniel Bischoff

Coffee break in exhibition area

Panel news from the DACH region - how to make business easier

Panel session with Frank Froux, CEO Matelso – call-tracking and lead-management

Daniel Schütz, CEO MapAds – local omni-channel marketing the easy way

Richard Potrykus, Quickspeech, Microlearning – easy communication and learning intern and extern

Daniel Schütz

Richard Potrykus

Frank Froux

Combined Keynote on Emotional Leadership

Leading with appreciation and empathy - How to gain recognition and acceptance

Deniz Aytekin went from being the least popular referee of 2011 to one of the most popular referees of the current era. With much self-reflection on his leadership style and communication, he quickly became one of the most respected European Football (Soccer) referees. In this lecture, Deniz Aytekin shares his experiences of achieving greater acceptance as a leader through clear communication and transparent decision-making. Furthermore, he explains why empathetic leadership is the basis for recognition and appreciation in sports and business.

Deniz Aytekin

Free networking time

Bus leaving for evening event

Buses will be leaving at 19.00 in front of the hotel Steigenberger.

Steel and Light - a combined dinner evening with Siinda and VDAV- partnered with Spotzer Digital

Enjoy a full-course buffet with selections from around the world. From Thai Lemongrass soup to US Giant Turkey, we will serve you some of the world's most popular cuisines. This renovated pumping station from 1906 is now a state-of-the-art event space with industrial architecture and modern lighting. We will also surprise you with unique entertainment from the Berlin art scene. This is an evening you do not want to miss.

optional morning run

morning run with a trainer on Monday, Tuesday and Wednesday mornings at 7.00 a.m., meeting point in the foyer of the Steigenberger Hotel.

Siinda Startup Session

View the event and register

Müller Medien Peer Group Meeting - by invitation only - Not included in the official Siinda agenda

By invitation only from Müller Medien.