Focused marketing communication: matelso strategically repositions itself

Kaiserslautern, 24. July 2023 – The MarTech company matelso, one of the leading providers of innovative lead management and call tracking platforms, is currently undergoing a fundamental transformation. This not only affects the strategic orientation but also the organizational development. In addition to new processes that support the market launch of the communication based lead management solution matelso platform, Founder & CEO Frank G. Froux is also establishing a more focused marketing strategy. Above all, the lead management system, but also the award-winning call tracking technology, is to be positioned more strongly in the market.

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