What is the sales qualified lead and how to generate it?
- June 7, 2021
- 4:29 pm
- No Comments
Vendasta gives advice on how to generate sales qualified leads. But first, what is it? A sales qualified lead (SQL) is a person who has shown interest in buying your products or services. An SQL is generated and nurtured by inbound marketing strategies and is then qualified for conversion by the sales team. Vendasta thinks about leads in terms of nurture over generate, it’s easy to see why so many companies invest in strategies designed to cultivate a relationship with their customers. Lead nurturing is a way of building a relationship with your customer.
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