Norwegian Data Protection Authority rules against Google Analytics

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Norway’s data protection authority, Datatilsynet, announced it was joining the Austrian Data Protection Authority’s decision against companies’ continued use of Google Analytics over alleged EU General Data Protection Regulation violations. Datatilsynet made the ruling with investigations into two current complaints against the use of Google Analytics. The regulator said the European Data Protection Board is working on the matter “in a separate working group,” but noted other web tools similar to Google Analytics “send much more data” to the U.S. The text if the ruling is available in norwegian here.

It is the second ruling from a national Data Protection Authority on Google Analytics and from privacy professional’s point of view this could have far-reaching consequences for many European digital service providers.

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