Unleashing Unicorn Potential: Strategies for Success
21/02/2024
Becoming a startup Unicorn is the dream for many ambitious entrepreneurs. In today’s fast-paced and ever-evolving business landscape, a Unicorn refers to a start-up company valued at over $1 billion. The path to achieving this prestigious status requires a combination of innovative thinking, strategic planning, and relentless determination. Becoming a startup Unicorn is not an easy feat. Still, with the right combination of innovative thinking, strategic planning, strong execution, and valuable relationships, entrepreneurs can turn their dreams into reality. In this episode, we speak with the CEO of a Portuguese startup recognized as potentially being one of Portugal’s next Unicorns. In this episode, he talks about his journey and what it takes to bring a startup to success.
Speaker Information:
João de Sousa Aroso is the Founder & CEO at Leadzai. The company formerly known as Advertio is on a mission to empower the next 200 million businesses to thrive effortlessly online. Leadzai is a customer acquisition platform that empowers businesses to grow online. Leadzai believes that the digital advertising market is falling short in helping companies secure a satisfactory return on their advertising investment, so it’s their mission to empower the next 200 million businesses to thrive effortlessly. Before Leadzai in 2009, João successfully launched his first startup, which ultimately led him to be invited to be part of the team that bought and restructured the Portuguese Yellow Pages. In 2014, he was already responsible for leading the turnaround of digital products in the Portuguese Yellow Pages. With an experienced and talented team to back him, he successfully led the efforts that drove an increase of 30% in YoY growth.