The Role of the Personal Touch in Sales Success


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Imagine a world where every sales interaction begins with a genuine understanding of our customers. Placing the customer at the heart of the sales process is a philosophy that resonates deeply across industries. It empowers us to craft personalized experiences that cater to their unique needs. To truly connect with our customers, we must invest time and effort into understanding their needs, preferences, and pain points. By listening actively and empathetically, we can uncover hidden opportunities and create tailored solutions that effectively address their requirements. It’s not just about making a sale; it’s about making an impact. In this episode, we discuss how to do just that.

Speaker Information:

Lisbet Laursen is the partner sales manager at Mono Solutions. Mono is here to empower small businesses with best-in-class marketing technology like websites, eCommerce, e-mail, and online booking. Mono is the white-label technology behind hundreds of thousands of small business owner’s websites and online business models in Europe, the US, and Canada. The Mono technology is re-sold by local digital marketing providers. Lisbet brings a wealth of experience to the sales world, having dedicated her entire career to this field. Her journey has taken her through consultancy, production, and IT sectors, where she navigated direct and maintenance sales. This diverse background has uniquely shaped her perspective, allowing her to view a sale from many angles. Lisbet is more than just a salesperson; she considers herself a trusted advisor, committed to delivering optimal customer experiences and service. Her proficiency spans various domains, including Business Process, Sales, Customer Relationship Management (CRM), Solution Selling, and Sales Process. What truly sets Lisbet apart is her passion for the “Personal Touch.” This approach to sales is founded on empathy, curiosity, and a willingness to ask tough questions that others might avoid.