The impact digitalisation has had on the Media Landscape


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The decline of newspaper and print media over the last 20 years has been dramatic. In 2000, the print revenue of newspapers worldwide peaked and has declined ever since. The rise of the internet has changed how news is produced; it’s now not only continuously updated, but it has also led to a massive explosion in bloggers and social media platforms, including Twitter, Facebook, and Instagram. It has also impacted the advertising world. Digital advertising is now the dominant medium, and consumers constantly change their buying behavior. Is technology driving consumer change, or are consumers demanding better technology to meet their specific demands? In the end, it does not matter because we are living in a constant world of change. In this episode, we look at how the media scene has changed and affected traditional advertising.

Speaker Information:

Desiree Kupietz is the Vice President of Enterprise Strategic Partnerships for Vendasta. At Vendasta, the core purpose is to drive local economies by democratizing technology for small- and medium-sized businesses (SMBs). They accomplish this by providing a robust platform to local experts worldwide—their channel partners. Partners use Vendasta’s technology to market, sell, bill, fulfill, and deliver digital solutions to their SMB clients. Desiree Kupietz is bringing nearly two decades of expertise in media sales, strategy, and development to her role. With a strong focus on digital marketing for the past 20 years, Desiree’s passion for coaching and developing people shines through in her personal and professional life. Based in Seattle, Washington, Desiree plays a pivotal role in Vendasta’s growth by nurturing key account relationships and securing new partnerships for their digital marketing and sales platform. Her reputation as a stalwart sales and advertising leader was earned through nearly a decade of experience in digital publishing. Prior to joining Vendasta, Desiree served as the Director of Automotive Sales and Market Development at McClatchy, a prominent publishing giant. Her expertise spans partner development, integrated marketing, sales, and advertising, making her a valuable addition to the Vendasta team.