The digital presence of business in a competitive online space
In today’s digital age, having a strong and effective online presence is crucial for small and medium-sized businesses. In this episode, we will explore how these businesses enhance their digital presence to reach their target audience in a competitive online space. We discuss the importance of having a mobile-friendly website, effective social media strategies, and search engine optimization techniques and look at what businesses are doing and where they are falling behind. Based on the Siinda Landscape survey, partnered with Duda, we examine the challenges some small and medium businesses face regarding resources and expertise. Listen now as we explore the complex world of digital marketing and offer practical tips and insights to help small and medium-sized businesses succeed in the online realm
Paul is the Vice President of Sales at Insites. He has been in the Local Search business for nearly 30 years and is an expert in strategic planning, product development, and Go-to-Market strategies. His experience covers multiple executive roles across Europe and North America in both Sales and Marketing for large and small digital agencies.
Renato is the Vice President of Global Managed Accounts at Duda. Renato has over 23 years of experience working in both Telecoms and Digital Marketing with a focus on the needs of Small Business customers. Renato’s team helps Duda partners include some of the largest Hosters, Vertical SaaS, and Digital Agencies in the world to optimize what they do.