“Sizzlin’ Social: Heat Up Your SMB’s Success with Local Social’
Thirty years ago, advertising was in newspapers, billboards, and telephone directories, and there was always effective word of mouth. Today we still have word of mouth but in a completely different form, social media. It is hard to imagine a world without social media because we all use it, regardless of age or where we live. And there is no generation gap; there are 87-year-olds on Facebook and Instagram looking for local businesses. You will also find social media in the most remote locations in the world because of the use of mobile phones. Companies big and small are all over social media., but the question we pose is, what are the best channels to reach people? In this episode, we discuss the impact of social media on our lives and how small and medium businesses can take advantage of the latest trends.
Stéphanie Génin the marketing leader and Chief Marketing Officer at Uberall. Uberall, helps the world’s most innovative multi-location businesses stay relevant, competitive, and profitable, by using digital technology to win clicks online and feet offline. Uberall CoreX, our location marketing platform, powers the entire customer journey from online discovery, to store visits, to recommendations and repeat purchases. Uberall makes sure businesses are not only found but attract and delight customers on every corner, across the globe – driving revenue and customer lifetime value, at scale. Uberall, founded in 2013 and headquartered in Berlin, Germany, has more than 400 employees and services over 1,850 multi-location businesses across 170 countries. With an impressive track record of driving growth and success, Stephanie has held key positions at renowned companies such as Siemens, Xerox, and Hootsuite. Her tenure at Hootsuite has honed her expertise in social media marketing, making her a trusted authority in leveraging digital platforms to drive performance. An expert in SAAS marketing, Stephanie is known for her growth-focused leadership style and pragmatic yet out-of-the-box strategic perspective.