Igniting Transformation with the Power of Trust by Zain Raj


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We often miss vital signals that can help us better prepare for life’s surprises. We very often focus on the wrong things and do not see the things we should. But there is one thing that can help us see better, and that is trust. Trust presence cements relationships by allowing people to live and work together, feel safe, and belong to a group. Trust in a leader will enable organizations and communities to flourish, while a lack of trust can cause fragmentation, conflict, and even war. But to quote His Holiness the Dalai Lama, “To earn trust, money, and power aren’t enough; you must show concern for others. You can’t buy trust in the supermarket.” In this episode, we discuss trust and how it is an essential part not only in our private lives but in business.

Speaker Information:

Zain Raj, a visionary leader, business accelerator and industry futurist. Zain Raj combines innovation and creativity to create new business models for the future. In his new book, THE PYRAMID PUZZLE: Igniting Transformation with the Power of Trust, he tells a story about how using a framework grounded on proven social sciences principles, ancient wisdom, and modern-day management principles can ignite business growth. He is Chairman and CEO of Shapiro+Raj, an independent research and insights company. Zain is also the founder and CEO of zednext, an ideas incubator that takes an objective and disruptive look at issues and trends to help marketers and business leaders realize their full potential in a data-driven, digitally-led and insights-driven world. Raj is also the author of Marketing for Tomorrow, Not Yesterday and Brand Rituals: How Successful Brands Bond with Customers for Life.