How great sales people contribute to a seamless customer journey
Today, customer experience is more important than ever, and the first person the customer meets in the customer journey is usually a salesperson. But customers today are more informed than they were in the past, which means the average salesperson can no longer fly by the seat of their pants when conducting a sales call. Today, the salesperson needs a lot of knowledge and a whole new set of skills. In this episode, we talk to a customer experience expert about how companies can manage their sales forces to ensure that they win customers on the first contact. We also talk about sales structures, channels and training, what works, does not work and what companies need to do to improve.
George Leith, is the Chief Costumer Officer of Vendasta. Vendasta is a Canadian Technology Company whose purpose is to drive local economies by democratizing technology for small- and medium-sized businesses (SMBs). Partners use Vendasta’s technology to market, sell, bill, fulfill, and deliver digital solutions to their SMB clients. Vendasta serves 60,000+ channel partners, who in turn work with more than five million SMBs worldwide. George Leith is on a mission to help companies around the world become digital sales experts. As the Chief Customer Officer of Vendasta and host of the Conquer Local podcast for marketing and sales professionals he is an expert in the area of sales. George has a proven track record of success in media promotion and marketing that spans three decades. He helped businesses around the world prosper in a digital era and is passionate about the customer journey.