How acquisitions provide an opportunity for growth for all sides
Mergers and acquisitions happen constantly, but being acquired can sometimes be tough for many companies because it comes with many challenges. Still, it can also be an excellent opportunity for many companies. It can be an opportunity to rethink strategies, consolidate markets and customers, set new goals and KPIs, and build a new culture. In this episode, we will look at a company in the Ad Tech industry that found opportunities in being acquired and used them to implement new systems to ensure growth and success.
Sandy Lohr is the CEO of MatchCraft. MatchCraft provides a best-in-class advertising platform that enables companies to successfully sell and manage search, display, and social campaigns for their advertisers. Unlike other advertising technology platforms, MatchCraft’s platform AdVantageTM helps organizations efficiently manage campaigns of all sizes, enabling clients to deliver results to their advertisers. MatchCraft is a fully remote company with team members across the US, Europe, Mexico, and India. Sandy Lohr is passionate about the ongoing success of the local business ecosystem. Under Sandy’s leadership, MatchCraft has developed award-winning solutions for resellers and agencies across the globe. The acquisition of MatchCraft by Vendasta is a stellar example of Sandy’s leadership and focus on growth within the local ecosystem. Matchcraft is part of the Vendasta Group.