‘AI’s Rapid Revolution: Transforming the customer conversation
AI is advancing at an astonishing speed! The rate of development is truly remarkable, with breakthroughs and innovations happening every day. From machine learning to natural language processing, AI technologies rapidly evolve and transform our lives and work. It revolutionizes how businesses connect with customers, enabling personalized experiences and data-driven decision-making. With AI algorithms analyzing vast amounts of consumer data, marketers can tailor their offerings to individual preferences, ensuring maximum relevance and engagement. In this episode, we speak with Christian J. Ward, a data and AI expert, about this rapidly evolving technology and how we can use it in targeted areas.
Christian J. Ward is the Executive Vice President and Chief Data Officer at Yext. Christian is focused on the expanding applications of knowledge graphs and data asset optimization. His focus is to help Yext clients identify, value, and structure their knowledge to maximize their data value in AI and search applications. Ward is the co-author of the Amazon top release Data Leverage: Unlocking the Surprising Growth Potential of Data Partnerships and has developed and executed hundreds of data partnerships worldwide, from small entrepreneurial firms to the world’s largest data companies. Ward has served as Chief Data Officer of Arizent, Chief Data Officer of Data Axle, and Global Head of Content Innovation at Thomson Reuters, among other roles. He has been quoted in publications like the Wall Street Journal, Forbes, Fortune, and Search Engine Journal. He frequently speaks on data strategy, partnerships, and the impact of Artificial Intelligence. Yext helps organizations build digital experiences across any channel on our open and composable platform. The Yext Digital Experience Platform collects and organizes content to deliver AI-led experiences for any organization’s customers, employees, or partners. For more than 15 years, thousands of companies worldwide have trusted Yext to create seamless customer experiences at scale across search engines, websites, mobile apps, and hundreds of other digital touchpoints.