Digital Marketing has become very complicated. Consumers have changed their behavior, Google is constantly polishing their Core Web Vitals, and new media channels are popping up daily. At the same time, we have other trends like stricter personal data restrictions while new technologies are emerging, and AI is becoming more prevalent when it comes to targeting audiences. This makes digital marketing trends hard to keep up for SMB’s and even for brands who dedicated digital marketing teams. But is not hopeless because we have Digital Marketing Agencies who help businesses succeed. The top Digital Marketing companies have forged culture that helps the rest of us understand what is going on in digital marketing. In this episode, we speak with a Digital Marketing Agency that not only understands the trends but has built a unique company culture that supports its clients and helps them swim on top of the Digital Marketing Ocean rather than sink to the bottom.