matelso reorganizes the consulting unit

Kaiserslautern, November 22, 2023 – The Kaiserslautern-based MarTech company matelso is constantly evolving. This is reflected not only in the innovative Software-as-a-Service solutions in the areas of Call Tracking and Multichannel Communication & Lead Management (matelso platform), but also in the entire organization. Founder & CEO Frank G. Froux is now creating the framework conditions for adapting the performance of the software products on offer even better to the individual needs of companies amnd customers – with a newly structured five-person consulting team. The following people are now part of this division: Martin Hartig (42), Marco Hennrich (38), Matthias Sinz (34), Dominik Hofmann (32) and – new on board – Rachid Ezzitounni (36).

The reorganized business unit’s remit is simple to explain: the team is responsible for the fast and efficient integration of matelso’s solutions into customers’ systems – and thus their future business success. In addition to implementation tasks, the consulting team is also responsible for integrating the lead management solution, matelso platform, into customers’ existing infrastructures and third-party systems – such as Google Analytics 4, CRM and ERP systems or other marketing tools. In addition, the newly formed unit is now responsible for customer care.

Martin Hartig, Head of Solution Management & Consulting at matelso, says: “Our new consulting team will play a decisive role in the company’s development in future. With our distinctive “do-it-with-me” approach, we are very close to our customers from the very first day of the project and advise them on how to configure our systems most effectively and integrate them into their existing marketing and sales processes. This means that our solutions are always developed to fit the respective business case and the specific business model – there is no one-size-fits-all with us.”

The matelso consulting team

Brand new on board at matelso: Junior Account Manager Rachid Ezzitounni. With immediate effect, he will be adding his skills and experience to the Customer Care area of the Consulting team. Specifically, he supports matelso customers in solving technical challenges, finding alternatives and developing completely new use cases. In this way, the 36-year-old contributes to the company’s growth and shows its customers new perspectives for success with their data. Rachid Ezzitounni comes from the SRH Foundation in Heidelberg, where he was responsible for the technical support of the front office, the sales team and accounts receivable as Front Office Manager.

Martin Hartig has been part of matelso since 2022. As Head of Solution Management & Consulting, he now leads the five-person team and is responsible for the strategic development of the MarTech platform as well as consulting and customer care. The graduate in business informatics brings his expertise from 16 years in the IT industry to matelso and thus plays a key role in driving forward company and product development – always geared towards the individual business models and requirements of customers. He switched to matelso from the software consultancy DCON (Kaiserslautern). There, in the position of Senior Consultant Product Management, he drove forward the solution design of the software.

With Marco Hennrich, an experienced consultant is also part of the matelso consulting team. He has been with the company for four years – in the role of Consultant since 2022. In particular, Hennrich supports all customers (Call Tracking and matelso platform) in adapting matelso products to their individual business processes and infrastructures. He is also responsible for all topics relating to pricing and the development of new use cases and is helping to drive the evolution of matelso’s products with his tech expertise and in-depth knowledge of innovative business models. He previously worked as a management trainee at Redheads Engineering Solutions in South Africa, where he supported the management team.

The consulting unit is complemented by Matthias Sinz in the position of Junior Technical Consultant (in training). The trainee joined the company two years ago as an IT system management specialist and now supports the team in all aspects of system integration and configuration. He always has an eye on the specific challenges faced by customers and advises them on the possibilities and target-oriented use cases of matelso software products.

Another member of the consulting team is customer care specialist Dominik Hofmann. As Account Manager, the trained IT specialist has been dealing with all technical customer inquiries and support cases for the last three years. His tasks also include onboarding new customers, coordinating the rectification of faults and managing individual customer projects. He came to matelso from the software company maentorga (Kaiserslautern). He was active there as an account manager with the same responsibilities.

This is just one element of matelso’s strategic development. Previously, CEO Frank G. Froux had already set the course to position his company’s MarTech solutions more strongly in the market – with efficient organizational structures in the areas of Sales and Marketing Communication (MarCom). In addition, matelso moved into its new company building at the beginning of October – the matelso Inspiration Hub. In an area of around 2,600 sqm, the team there develops MarTech platforms that make the future of companies more successful – in line with the company’s mission: We love turning data into successful business stories.

About matelso

Turning data into successful business stories

matelso GmbH is one of the leading providers of MarTech solutions and platforms for Multichannel Communication & Lead Management, Call Tracking, and Online and Digital Marketing. For more than 15 years, the 40-strong team based in Kaiserslautern has been setting innovative trends and helping its customers optimize their marketing campaigns and spendings. In addition, matelso enables companies to set up more efficient and better sales, customer care, decision-making as well as lead management processes – with the help of turnkey and cloud-based technology. Everything can be seamlessly integrated with third-party systems such as CRM or analytics tools. This is a real win-win situation that is trusted by well-known companies and brands such as the Autoscout24 and Immoscout24 portals, the agency moccamedia, the electronics retailer Euronics, the car manufacturer Nissan, and telecommunications companies such as Vodafone and Telefonica.

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