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Siinda Executive Program 2022 Israel

What is this program about?

The program is designed as an executive exchange program which forges discussion around innovation, technology, market trends and much more.  It is designed for the C-Level executive or business owner, to help spark possible cooperation between Siinda Europe and Israel.  We hope to provide an exchange of learning and provide a platform for future learning between the association and key players in digital, technology and advertising in Israel.

Who will be joining the Executive Insights Program?

The program is limited to the C-Level or owner level of each Siinda member company in a publishers’ group.  Participation is limited to one C-Level executive per company, except for member companies that are privately owned and have multiple owners at the C-Level.  The group is limited, and spaces are available on a first come first serve basis. The target maximum number of participants is 30 to keep the program at an intimate level.


Industry Partners, suppliers, or consultant members are welcome to partner for a lunch or evening event for that portion of the program.


*To see the full agenda click on the tab below the cover image

Key topics of discussion

The next horizon in Digital

Start-up Nation

Innovative solutions

Have a look at the details and agenda of the event!

Israel Hotel

Find out more about the hotel!



See our agenda and discover the many topics we will be covering!

Evening events


Israel Local Specialities

Nowhere is the Israeli passion for life more pronounced than around their food tables at home and in their restaurants
The storied land of Israel is best known as the cradle of three great world religions: Judaism, Christianity and Islam. Since ancient times, the rich interplay of cultures in this region has fostered one of the world's most diverse and fascinating cuisines. During this Siinda trip can take part in enjoying diverse and delicious Israeli food. A bounty of grains, fish, meats, citrus, milk and cheese, olives, figs, dates, grapes, pomegranates and more will line out lunch and dinner tables.

Bowls of israeli food

Culture and Art

The roots of the culture of Israel developed long before Israel’s Independence in 1948, it actually dates back to ancient Israel ca. 1000 BCE. It is a combination of Jewish culture and history, as well as of Arab Israel population and a mix of its many ethnic minorities. Tel Aviv Is considered one of Israel’s main cultural hubs and The New York Times describes Tel Aviv as “capital of Mediterranean cool”. With over 200 museums, Israel hs the highest number of museums per capita in the world, at Siinda we hope to give you a taste of not only technology, but Culture.


At Siinda what happens after the work is done?

At Siinda, we begin our day learning from and exchanging with great entrepreneurs while exploring technology and visiting renown companies. We end our day with an Israel nightlife experience. The Tel Aviv Nightlife scene is world renowned and even while it was closed during the peak of the pandemic, it was widely considered to be one of the best nightlife destinations in Europe. The scene is also incredibly diverse, with something for everyone. We invite you to explore its diversity with Siinda.

We thank our Partners for their support!


Siinda Platinum Partner

Spotlight Partner


Premier Partner Siinda/VDAV Berlin


Wix Lounge Berlin


Siinda Gold Partner

Remember our past events?
View our gallery
and/or watch a quick video!

Siinda Executive Program 2022 Israel

From : 13/02/2022, 03:00 pm

Until : 15/02/2022, 11:00 pm

Registration Deadline : 31/12/2021

Venue :

Dan Tel Aviv
Dan Tel Aviv
99 Hayarkon Street
Tel Aviv, 63432

Make a reservation
Hotel reservations will become available closer to the date of the event.
Tickets cancellation conditions:

Cancellation up to 6 weeks before the event: 50% of the total of the invoice will be due.
Cancellation within 6 weeks before the event: the total amount of the invoice will be due and no refund will be made.

Changes or cancellations must be submitted to Siinda in written form.

09:30 am - 11:30 am Start-up Nation Center

An Overview of Israel and why it is called the Start-up Nation

11:30 am - 12:15 pm Start-up Nation Center

Presentation by Start-up Stops

Stops is a geo-social world where you can find, create & interact safely with content and products at smart locations (‘stops’) https://stops.com

12:15 pm - 01:00 pm

Transfer to Duda

01:00 pm - 02:00 pm Duda

Lunch at Duda

02:00 pm - 02:30 pm Duda HQ

Welcome to Duda

02:30 pm - 03:15 pm Duda HQ

Keynote Facebook

Facebook launched Facebook Shops and invested in features across their apps that inspire people to shop and make buying and selling online easier. Facebook Shops is a mobile-first shopping experience where businesses can easily create an online store on Facebook and Instagram for free. What is this all about, how are they doing and is this something for your customer offer?

03:15 pm - 04:00 pm Duda

Keynote Session

04:00 pm - 04:30 pm Duda

Coffee Break

04:30 pm - 05:30 pm Duda

2 Keynote Sessions by Duda

05:30 pm - 06:30 pm Duda

Keynote - “Siliconwadi 101”

An overview and perspective from an entrepreneur & investor. What is going on in the Israeli tech “scene”.

Gilli Celga Gilli Celga
06:30 pm - 10:00 pm Location TBA


Partnered with Duda

08:00 am - 09:30 am

Transport to Technion Center Israel

09:30 am - 10:15 am Technion - Israel’s Institute of Technology

Tour of the Polak Visitors Center, greetings by a Public Affairs senior representative


10:15 am - 10:45 am Technion - Israel’s Institute of Technology

Meet with Dr. Shuli Shwartz, managing Director of the Drive


10:45 am - 11:15 am Technion - Israel’s Institute of Technology

Meeting with 2 Start-ups

11:30 am - 12:00 pm Technion - Israel’s Institute of Technology

Visit to the Faculty of Computer Science- meeting with a faculty representative


01:00 pm - 02:30 pm Cesaria

Lunch at Cesaria

02:30 pm - 03:00 pm

Back to Keynote Presentations

03:00 pm - 04:00 pm Plarium

Visit to and Presentation by Plarium

Plarium is an Israeli mobile, social, and web-based game developer and publisher, known for Massively multiplayer online games, including Raid: Shadow Legends, Vikings: War of Clans, Terminator Genisys: Future War, Soldiers, Inc., Sparta: War of Empires, Stormfall, Total Domination, and Throne: Kingdom at War. Plarium is one of the biggest users of social media for advertising and will talk to us about how they target their markets.

04:00 pm - 04:45 pm Location TBA

Keynote Amazon Web Services (AWS)

As Small and medium businesses today are adopting new working models and shifting to flexible IT platforms, Amazon has moved into this Space with AWS. There serves enable SMBs to respond faster to customer needs and proactively improve products and services while reducing costs and freeing up resources for critical projects. Amazon Web Services (AWS) empowers millions of businesses around the world to create value and drive innovation through low cost, on-demand cloud solutions while having a pay as you grow model with a compressive adopted cloud platform. How is Amazon moving into the SMB space?

04:45 pm - 07:00 pm

Free Time

07:00 pm - 12:00 am Location TBA

Evening Event and Keynote by Camilyo

Partnered with Camilyo

07:30 am - 08:45 am

Transport to Beer Sheva

08:45 am - 11:00 am Cyber Center

Visit to Cyber Center with a Keynote

11:00 am - 12:30 pm

Transport back to Tel Aviv

12:30 pm - 02:00 pm Taboola

Lunch at Taboola

Presentation Taboola

02:00 pm - 03:30 pm Location TBA

Keynote Presentation AI and Digital Media

03:30 pm - 05:00 pm

Keynote Presenations by Techstars

05:00 pm - 06:00 pm

Keynote Session by ZAP

Zap Group is one of the oldest and well-established companies in the Israeli economy. Our story begins in 1968. Back then, we were still being called "Golden Pages". Zap introduced introduced small and medium-sized businesses to a rich world of publicity and information possibilities, which over the course of the years, and in light of the great technological progress, has developed into novel publicity platforms in the Internet and Mobile worlds. Zap was one of the first Yellow Pages in the World to move from print to digital and is known for its innovation and speed to market. The group operates more than 20 content platforms and gets more than 15 million visitors each month. https://www.zapgroup.co.il/en/about-the-group#msgtop

06:00 pm - 06:30 pm

Free time

06:30 pm - 12:00 am Location TBA

Evening Event partnered with Wix