Director of Product and Partner Engagement at Advertio
Matt is an experienced Product Owner, working in the digital advertising space for over a decade. For the last 5 years, Matt was responsible for Yell’s Performance Product portfolio, consisting of Search, Display & Social solutions. By managing these mediums via a single budget, he oversaw the launch of Yell’s omni-channel Smart Performance product in 2020, in partnership with GotU. In 2021, Matt swapped life on the client-side by taking up a new challenge at Advertio, becoming Director of Product & Partner Engagement. He will lead the effort to build a stronger partner community, not least through identifying innovative ways for them to use Advertio technology and maximise advertiser ROI.