Director of Product and Partner Engagement at Advertio
Matt is an experienced Product Owner, working in the digital advertising space for over a decade. For the last 5 years, Matt was responsible for Yell’s Performance Product portfolio, consisting of Search, Display & Social solutions. By managing these mediums via a single budget, he oversaw the launch of Yell’s omni-channel Smart Performance product in 2020, in partnership with GotU. In 2021, Matt swapped life on the client-side by taking up a new challenge at Advertio, becoming Director of Product & Partner Engagement. He will lead the effort to build a stronger partner community, not least through identifying innovative ways for them to use Advertio technology and maximise advertiser ROI.
Leadzai was born out of the desire to help other companies acquire more customers. We believe that the digital advertising market is falling short in helping companies secure a satisfactory return on their advertising investment. The intersection between creativity and technology allows for significant improvement in the status quo.