Lex Ten Veen

Lex Ten Veen

EVP Strategic Partnerships at Uberall

Lex ten Veen is a serial tech entrepreneur specialized in the digital mapping, advertising and investment industries. With 20 years of dedicated experience, Lex served various roles at Dutch outdoor media company Opgeled, Geoscape and International Publishers which is the only remaining independent digital supplier of maps. Lex became CEO of Navads in 2012, to further strengthen his personal mission: to create a quality standard for publishing business locations on maps. His outstanding leadership efforts as CEO catalyzed massive growth at Navads, over 70% in the last year alone. Lex fuels his 59 fellow team-members with leadership skills charged with determination and his contagious energy. He also collaborates with his business partners to improve-upon and promote a healthy business environment whilst developing company culture. Lex ten Veen is the former CEO of Navads, as they were acquired by Uberall on September 6, 2018. Post-acquisition, ten Veen was then named EVP Partnerships at Uberall where he focuses on building the strategic relationships with countless partners to grow the business.



We help companies gain greater control over their online presence and reputation with software solutions to deliver a memorable ‘Near Me’ Brand Experience — from online interactions to offline sales. As a global SaaS provider, we build a bridge between the online and offline worlds. Our software solutions give companies optimal online visibility — so businesses can easily connect with consumers at all the online touch points they have with the local outlets of a brand, from finding, persuading, buying and recommending, to returning as a regular customer.