General Manager, EMEA at Matchcraft
Jeff Chew is an experienced Ad-tech executive, with deep experience in Online Advertising and marketing on a global basis. His combination of solid business and operational acumen with applied Product Management/Marketing, Business Intelligence, Project and Change management and extensive leadership experience helps allows him to bring disparate business functions together into a single working and efficient organization. Before joining Matchcraft as GM, EMA, Jeff held different positions in the local search and digital advertising environment, such as Executive Director, Paid Media (SEM) for YP or Director of Criteo Publisher Marketplace EMEA and Latam.
matchcraft provides best-in-class marketing technology that enables companies to successfully sell and manage search, display, and social campaigns for their advertisers. Unlike other marketing technology platforms, matchcraft’s adVantage platform helps organizations efficiently manage campaigns of all sizes, enabling clients to deliver spectacular results to their advertisers. matchcraft’s sophisticated real-time bidding algorithms work around the clock to deliver exceptional ROI for merchants across the globe. Cost-effective clicks aren’t enough anymore – adVantage provides the tools needed to measure success through calls, conversions and purchases. Our comprehensive suite of campaign management tools enable your campaigns to deliver maximum results. For more than 20 years the entire matchcraft team has shared a common goal: deliver exceptional service to its clients and tremendous value to every single merchant it serves on the platform. From engineering to client engagement to finance, every matchcraft employee focuses on exceeding our partners’ expectations and delivering outstanding results to every advertiser.