Third year Siinda Spring conference was held again in Hilton Paddington London, which all attendees praised for its convenient location and its high-end service. The sessions kicked of with a whole afternoon held at Microsoft London Offices, featuring a keynote from Microsoft on Humanising Artificial Intelligence and a presentation from Nell Watson on AI and Local Search. The second day started with high-level CEO panel followed by a keynote from Christian Ward on Voice Search: Creating a Winning Strategy. The Market Research SIINDA Landscape Survey was also presented, and a keynote panel discussion took place with media and advertiser’s representatives on How the Advertising Industry foresees the E-privacy Revision Impact on Business.
Networking included a very wide variety of high-class events, starting with a Cocktail Reception at Microsoft followed by a Night Cap at 146 Paddington on the first day, to a cocktail and networking dinner at One Great George Street.