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The Universe of Opportunity - Siinda and ALSMA Conference-Wednesday's Wisdom and Awards- Part II
Keynote Speaker and Digital Marketing & Innovation Awards

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Wed, Oct 14 2020, 3:00 PM

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Wed, Oct 14 2020, 5:00 PM

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October 14, 2020 Wednesday’s Wisdom and Awards - Part II : The Digital Marketing and Innovation Awards with Keynote Speaker Christian Ward


15 CET/21 HKT : Non-Linear Journeys, Netflix Documentaries, and Empowering Customers Through Search

by Christian Ward, Chief Data officer, yext


The customer journey is not linear.
Consumers face millions of distractions, rabbit holes, and platform alerts designed to steal their attention. The new Netflix documentary, The Social Dilemma, explores this problem bravely but leaves us with a very tough question.

As businesses and brands, how do we cut through the noise and bring direct answers to customer questions? How do we evolve from linear, persona-based marketing to a customer-designed journey of exploration and honest engagement?

Join us for a discussion on Trust, the Customer Journey, and the Transformation of Search as we dive into how you can adjust your customer journey, improve your search experience, and meet more customers at their moment of intent.


15.45 CET/21.45 HKT : After this keynote from Christian Ward, Chief Data Officer at Yext , join the Siinda and Alsma community for the 2020 Digital Marketing and Innovation Awards, a full Virtual and entertaining ceremony and tune in to see who this year's winners are!


Register here : 

https://attendee.gotowebinar.com/register/9172472754120689932

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YEXT / Chief Data Officer, EVP

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