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The Universe of Opportunity - Siinda and ALSMA Conference-Tuesday’s Talks
A lot at what is happening around the world

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From

Tue, Oct 13 2020, 9:00 AM

To

Tue, Oct 13 2020, 11:30 AM

All day event

No

Address:

Missed the event? See the recording here : https://attendee.gotowebinar.com/recording/6498383510763507470

Description

09.00 am CET/15.00 HKT  TikTok and short video: Emerging opportunities for SMBs 

 

In this session, we look at 

  • The Background of short video and live stream e-commerce, market size, user numbers, growth etc.
  • SMB case studies of TikTok and live stream platforms in China
  •  Marketing best practice/pitfalls
  • Future projections


Matthew Brennan, China Tech | Speaker | Writer | WeChat & Tencent Specialist

Oscar Sousa Marques, Moderator, President ALSMA 


10.00 am CET/16.00 HKTApple Business Chat for Conversational Commerce with Alan Ranger, LivePerson and Mark Clisby, Yell

 

Influential messaging platforms have now become a very big deal for businesses. Conversations are now at the heart of the online customer journey.This session takes a look at how 2 companies have integrated conversational commerce and business chat into their product offers using one of the world’s best-known brands.

 

Mark Clisby, Chief Marketing Officer, Yell

Alan Ranger, VP Global Market Development at LivePerson

Oscar Sousa Marques, Moderator, President, ALSMA

Stephanie Verilhac, Management and EU  Affairs Director, Siinda


11.00 am CET/17.00 HKT SMB Digital Presences Before, During and After the Pandemic 

Siinda 2020 Landscape survey covering 12 European countries is now ready.  This session will explore how the digital changed between 2019 and 2020, and how SMB’s have changed their digital presences during the pandemic. This panel also discusses the conclusions raised by Siinda’s “Voice of the Customer”,  market research that reached out to SMB’s worldwide during the pandemic. 

 

Paul Wood, Silktide 

Jasmine de Guzman, Mono Solutions 


Missed the event? See the recording here

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Speakers

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Mono Solutions / Partner Marketing Manager
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Insites / Vice President Sales & Marketing
Siinda / Content Strategist
Tallinn, Estonia

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