From theincreasing number of digital-native business owners to the recent pandemic, all signs are pointing towards the emergence and importance of do-it-yourself advertising technology. Join us to learn why Self-Serve technology is not just a good-to-offer solution anymore - it is the need of the hour for advertisers, resellers ...

Tools That help SMEs generate new revenue streams

The pandemic forced everyone to adjust the way they work, shop, and connect with others. SMEs across the globe were suddenly facing down all of these changes and were disproportionately affected by them. Troubling, considering they account for more than two-thirds of the workforce and more than half of the economic value added i...

With an increasing focus on website signals connected to user experience, Google has announced they will officially roll out a number of new core ranking factors in 2021 called Core Web Vitals. These shifts, plus the changes in strategy that many local businesses have had to face as a result of Covid-19, will create new challeng...

Enriching local customer experiences is increasingly becoming more and more important for businesses that are looking to achieve growth in 2021. Brad Fagan, Product Marketing Insights Lead at Uberall uses Uberall's latest reports to outline: • Why the ecosystem of consumer behaviour has become more fragmented • What the consum...

: Key accounts are crucial to a company's overall sales and profitability. Long-term key account success demands the right strategy and good customer relations, and this is what we talk about in this session.

In 2018, SIINDA, in cooperation with Silktide, began conducting yearly comprehensive European-wide studies to get an insight into the quality of SMEs websites. In 2020, the online-presence of about 30,000 businesses across 12 European markets we analyzed by Siinda. Compared with the previous year, the study concluded that SMEs w...

SMBs want service but SaaS providers very often don't offer service because they forget about aS and this is an opportunity for growth.Those who invest in service as a business model will win.In this session, Peter Karstensen will expose the findings from Mono Solutions' new study among SMBs and insights from their last blog po...

Emerging technologies are innovative and sometimes disruptive as they propel us even deeper into the sea of digital possibilities that can drastically change the way organizations and industries function. In this virtual workshop, Pete Urmson, CEO of Spotzer, will talk us through new innovative and emerging trends that disrupt m...

Why small, medium and Large companies need to know to bring their companies to growthManaging your company in challenging times Use the Boss system to ensure your company is here and flourishing when the pandemic is over Why this program can work for all companies How you can learn and become certified with Boss through Siin...

Local businesses need a modern search experience if they want to compete with other local businesses -- as well as big brands happy to steal their customers away. People are online more than ever, asking new and different questions about local businesses every day -- and they expect accurate, up-to-date answers. But far too oft...

A look at both EU and Worldwide Trends in everything from data protection to digitial advertising

For Siinda Members, registration here : https://register.gotowebinar.com/register/8593079605804051471

Insights on AWS Cloud Services: how it works with SMB to help them digitize- E-commerce in B2B-  Programmatic to boost engagement

Insights on Payment Systems- David Galvan, Mastercard , Video and Imagery – why should it be on your website if you have e-commerce -  Filip Koubek, motionlab.io  and a pPanel discussion on Packaging and selling E-Commerce in your product portfolio-  Ignacio Manrique de Lara, PA Digital - Bart van der Heijden, FCR Media. Modera...

Google shopping and e-commerce trends- Platforms, digital solutions and e-commerce integrations: how does it work and what are  key digital players implementing- Platforms and Choices – there are a number of platforms available, how do you know what is right for you?

This interactive session with a keynote speaker, a surprise subject and an awards ceramony is not to miss!Starting at 15.00 CET on Non-Linear Journeys, Netflix Documentaries, and Empowering Customers Through Search- Christian Ward, Chief Data officer, yext The customer journey is not linear. Consumers face millions of distr...

In this session, we speak with CEO’s from Europe and Asia about the state of digital advertising and the state of digital agencies. We examine how SMB’s are presenting themselves today, what they want and how we can better serve them.

From TikTok to Business Chat, we look at new business models from around the world

This session talks with world leaders from search, telecommunications and venture capital to take a look how the current pandemic will shape the digital and local search world.

Last part of this 3 part series with international speakers from around the world helps you really understand how to lift sales performance especially in a virtual environment.

Part 2 of this 3 part series brings together experts from around the world to bring you practical tips and takeaways on how to improve sales performance, sales organizations and sales teams. How to make the Virtual a Reality-Will Saunders Required Infographics and Sales Collateral– science-backed tips for remote selling-Pau...

This 3 part series brings together experts from around the world to bring you practical tips and takeaways on how to improve sales performance, sales organizations and sales teams. Part one focuses on the parts of the sales process that we tend to forget or miss in the virtual environment.

Alsma and Siinda have combined forces to bring you a global view on the state of the industry.What has changed and what has shifted? What are customers asking for and how are we serving them?How will the current situation form the business models for the future? In this session we get a global perspective from CEO’s from Asia...

Join this panel where team members from Mono Solutions & Sunrise System, part of the Bauer Media Group - SME Services division, share their insight on the importance of local search results and how you can help your small business clients.

Google is changing an and coming up with new things every day, how do you keep up, how do you get it right and where do you need to be? Google ändert und entwickelt neue Dinge Tag für Tag. Wie machen Sie mit, wie machen Sie es richtig und wo müssen Sie präsent sein?Partnered with Duda.

This conversational session with Jeff Chew from Matchcraft looks at what the crisis has changed regarding social presence, what kind of tools SMBs are looking at , and what kind of presence you need and what the content needs to look like

From e commerce to marketplaces? It’s not as hard as you think. This session looks at how to help your customers through e-commerce process all the way to connecting with the right marketplace.Aufbau einer Amazon Store-Verbindung für Ihre Kunden? Es ist nicht so schwer wie Sie denken.In dieser Sitzung erfahren Sie, wie Sie...

In this conversational chat with Nikolaus Pandlowksy, Regional Vice President, International Partnerships at yext, we will be talking about how Publishers look at the world in comparison to how Partners look at the world. Focusing on delivering value to customers we discuss how we can work together with the customer in mind. Thi...

Evolving your business for the new normalStay-at-home orders and forced business closures are decimating businesses and crushing entire industries. Small and medium businesses are disproportionately affected because they lack financial and technical resources. The pressure is forcing a decade of digital transformation into a tu...

Panel Case Study on online presence with multiple locationsThis session looks at how a franchise customer with multiple subsidiaries and multiple owners coordinate a consistent online presence.

Speakers include : - Hannes Scheiflinger, Executive in Sales Management, Herold- Max Eggenberger, Chief Sales Officer, Member of Executive Board at localsearch- Bernhard Lüders, CEO Sutter TBV GmbH-  Moderator : Joachim Helfer, Managing Director at advantago GmbH & Co. KG

Speakers include James Ward, Managing Partner, Ward PLLC; Juergen Weichert, Chief Revenue Officer, Usercentrics; Vincent Potier, Founder London Digital Ventures Ltd.

Speakers : - John Goddard, CEO EDSA- Jon Martinsen, CDO FCR Media Group OU- Michael Oschmann, CEO Müller Medien- Stefano Santinelli, Board Member, CEO at Swisscom Directories- Moderation/Introduction: Kimberli LewisTop Executives of some of the larger digital marketing and local search companies in Europe...

Jürgen Weichert, Chief Revenue Officer and Hanna Waldenmaier, Head of Strategic Partnerships at Usercentrics walk us through an overview of a survey they conducted on Coronavirusand provide technical and practical tips to managing tracking and privacy.

Although resilience continues to be a buzz word in fields from training and development to physicalfitness and performance, in reality, resilience only enables us to maintain our status quo.

Leaders with vision are aware that now more than ever, it’s essential to know and do what will help teams engage, raise their effectiveness, and innovate. Whether you’re leading in-person or remote teams, let go of the myths and learn scientifically grounded strategies and best practices for engaging in-person and remote teams w...

In the current crisis, data management at scale is a key question, be it from health data management standpoint or considering how to lift lockdown policies with voluntary tracking apps. But using large amounts of personal and sensitive data with AI capabilities also raises the question of privacy protection vs public policy and...

In this case study of a small, newly established restaurant Mike Blumenthal will explore the impact of a full range of Google My Business tools to understand what effects traffic, rank and success. We will also explore the possible implications for agencies as they navigate Google’s world of local.

Everyone is adapting and facing new, unprecedented challenges in these uncertain times. This goes for the largest and smallest of businesses. How can enterprises serving small businesses adapt their proposition, lead with value and focus on online support of small businesses, when social distancing and economic turmoil is our cu...

Nicole Gosselig, Senior Content Manager at Uberall drives you through the needs and tips to get remote team to work together in the most efficient way.

This webinar introduces The Business Operating Support System “BOSS”, an agile system that outlines the steps that can bring start-ups and all businesses to profitability or a successful exit.The playbook compiled and implemented by Serial Entrepreneur and Angel Investor, Greg Shepard, has proven to be successful in the compani...

This is the first major pandemic most of the post-baby boom generations have encountered, so what does it mean for Gen Z and Millennials?

New digital products to take to markets to help SMBs in tough times

Coronavirus is undoubtedly causing all businesses regardless of their size to reconsider their current strategies on all operational levels, including marketing. How can small and medium-sized enterprises shape theirs in these difficult times?Company: Sunrise System

Sales and Customer Service representatives are the ones interacting with your customers every day. But in a crisis with many businesses being hurt, how can you help them prepare for the customer conversation?

How can you manage sales teams from home? What kind of technology is there and how to you use it.

Join Christian Ward, Chief Data Office, EVP at Yext for an insightful presentation on "Storytelling"