Welcome to Siinda Virtual

Interaction with Global Experts

Shared knowledge from World Leaders

The Hottest Business Topics

WHAT IS SIINDA VIRTUAL?


The Siinda Virtual provides access to leading experts on what businesses can do to succeed in a rapidly evolving digital world. Powered by Siinda.org, companies can engage with thought leadership webinars and masterclasses on Digital Marketing, Executive Management and Leadership, Legal and Ethics issues, as well as innovations in Products, Services, and Customer Relations.


Siinda members and partners can enjoy these resources free with their Siinda membership. We are providing free access to non-members until the end of April to assist small businesses and entrepreneurs in generating positive ideas in this challenging environment.

Upcoming Virtual Events


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18 May 2021, 5:00 PM - 6:00 AM
Learn to increase investor confidence and secure funding with a structured approach to the perfect pitch deck. You will learn the essential elements of a pitch deck and discover a simple process for maintaining and updating your pitch as your startup matures. By attending this webinar, you will gain access to the BOSS Startup Sc...
27 May 2021, 5:00 PM - 6:00 PM
The whole world has experienced over 1,5 years of functioning in the times of pandemic in both professional and private areas. “Lockdown”-related restrictions forced many small and medium businesses to transform digitally in the blink of an eye. Strong online presence became a necessity and as a consequence the strive for increa...
10 Jun 2021, 5:00 PM - 6:00 PM
Starting with the end in mind is critical to maximizing the efforts you put into your business. Think of your exit strategy as your destination and your go-to-market as the vehicle to get you there quickly and efficiently. In this webinar we will walk the audience through the best practices for developing your exit strategy and ...
8 Jul 2021, 5:00 PM - 6:00 PM
Mike Blumenthal from GatherUp, gives us insights on the latest research on the impact of reviews for SMBs.

Past Virtual Events

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6 May 2021, 5:00 PM - 6:00 PM
With the outburst of the pandemic in 2020, all companies from big enterprises to SMBs have realised that digitalisation is key for their business. While many concentrate on the myriad of digital solutions and the expertise offered to enhance SMBs digital presence, this session will drive you through digitalisation from another k...
29 Apr 2021, 5:00 PM - 6:00 PM
When COVID-19 hit the world, life as we know it was turned upside down. Lockdowns, home office, homeschooling, social distancing, and quarantine suddenly became an important part of our daily routine. In order to survive, companies were forced to adapt to these new rules from one day to the other. Especially businesses used to f...
22 Apr 2021, 5:00 PM - 6:00 PM
After surveying more than 1,200 successful startups we discovered the number one factor for driving growth in your startup, customer validation. By following the BOSS formula for customer validation, you will learn how to properly allocate your resources (people, money and time) and drive growth today. In this webinar we will wa...
1 Apr 2021, 5:00 PM - 6:00 PM
From theincreasing number of digital-native business owners to the recent pandemic, all signs are pointing towards the emergence and importance of do-it-yourself advertising technology. Join us to learn why Self-Serve technology is not just a good-to-offer solution anymore - it is the need of the hour for advertisers, resellers ...
25 Mar 2021, 5:00 PM - 6:00 PM
Tools That help SMEs generate new revenue streams
18 Mar 2021, 5:00 PM - 6:00 PM
The pandemic forced everyone to adjust the way they work, shop, and connect with others. SMEs across the globe were suddenly facing down all of these changes and were disproportionately affected by them. Troubling, considering they account for more than two-thirds of the workforce and more than half of the economic value added i...
11 Mar 2021, 5:00 PM - 6:00 PM
With an increasing focus on website signals connected to user experience, Google has announced they will officially roll out a number of new core ranking factors in 2021 called Core Web Vitals. These shifts, plus the changes in strategy that many local businesses have had to face as a result of Covid-19, will create new challeng...
4 Mar 2021, 5:00 PM - 6:00 PM
Enriching local customer experiences is increasingly becoming more and more important for businesses that are looking to achieve growth in 2021. Brad Fagan, Product Marketing Insights Lead at Uberall uses Uberall's latest reports to outline: • Why the ecosystem of consumer behaviour has become more fragmented • What the consum...
25 Feb 2021, 5:00 PM - 6:00 PM
: Key accounts are crucial to a company's overall sales and profitability. Long-term key account success demands the right strategy and good customer relations, and this is what we talk about in this session.
18 Feb 2021, 5:00 PM - 6:00 PM
In 2018, SIINDA, in cooperation with Silktide, began conducting yearly comprehensive European-wide studies to get an insight into the quality of SMEs websites. In 2020, the online-presence of about 30,000 businesses across 12 European markets we analyzed by Siinda. Compared with the previous year, the study concluded that SMEs w...
11 Feb 2021, 5:00 PM - 6:00 PM
SMBs want service but SaaS providers very often don't offer service because they forget about aS and this is an opportunity for growth.Those who invest in service as a business model will win.In this session, Peter Karstensen will expose the findings from Mono Solutions' new study among SMBs and insights from their last blog po...
4 Feb 2021, 5:00 PM - 6:00 PM
Emerging technologies are innovative and sometimes disruptive as they propel us even deeper into the sea of digital possibilities that can drastically change the way organizations and industries function. In this virtual workshop, Pete Urmson, CEO of Spotzer, will talk us through new innovative and emerging trends that disrupt m...
28 Jan 2021, 5:00 PM - 6:00 PM
Why small, medium and Large companies need to know to bring their companies to growthManaging your company in challenging times Use the Boss system to ensure your company is here and flourishing when the pandemic is over Why this program can work for all companies How you can learn and become certified with Boss through Siin...
19 Jan 2021, 5:00 PM - 6:00 PM
Local businesses need a modern search experience if they want to compete with other local businesses -- as well as big brands happy to steal their customers away. People are online more than ever, asking new and different questions about local businesses every day -- and they expect accurate, up-to-date answers. But far too oft...
12 Jan 2021, 5:00 PM - 6:30 PM
A look at both EU and Worldwide Trends in everything from data protection to digitial advertising
16 Dec 2020, 5:00 PM - 6:00 PM
For Siinda Members, registration here : https://register.gotowebinar.com/register/8593079605804051471
14 Dec 2020, 5:00 PM - 6:30 PM
Insights on AWS Cloud Services: how it works with SMB to help them digitize- E-commerce in B2B-  Programmatic to boost engagement
9 Dec 2020, 5:00 PM - 6:30 PM
Insights on Payment Systems- David Galvan, Mastercard , Video and Imagery – why should it be on your website if you have e-commerce -  Filip Koubek, motionlab.io  and a pPanel discussion on Packaging and selling E-Commerce in your product portfolio-  Ignacio Manrique de Lara, PA Digital - Bart van der Heijden, FCR Media. Modera...
8 Dec 2020, 5:00 PM - 6:30 PM
Google shopping and e-commerce trends- Platforms, digital solutions and e-commerce integrations: how does it work and what are  key digital players implementing- Platforms and Choices – there are a number of platforms available, how do you know what is right for you?
14 Oct 2020, 3:00 PM - 5:00 PM
This interactive session with a keynote speaker, a surprise subject and an awards ceramony is not to miss!Starting at 15.00 CET on Non-Linear Journeys, Netflix Documentaries, and Empowering Customers Through Search- Christian Ward, Chief Data officer, yext The customer journey is not linear. Consumers face millions of distr...
14 Oct 2020, 10:00 AM - 12:00 PM
Zurich, Switzerland
In this session, we speak with CEO’s from Europe and Asia about the state of digital advertising and the state of digital agencies. We examine how SMB’s are presenting themselves today, what they want and how we can better serve them.
13 Oct 2020, 9:00 AM - 11:30 AM
From TikTok to Business Chat, we look at new business models from around the world
12 Oct 2020, 5:00 PM - 7:00 PM
This session talks with world leaders from search, telecommunications and venture capital to take a look how the current pandemic will shape the digital and local search world.
23 Sep 2020, 5:00 PM - 7:00 PM
Last part of this 3 part series with international speakers from around the world helps you really understand how to lift sales performance especially in a virtual environment.
21 Sep 2020, 5:00 PM - 7:00 PM
Part 2 of this 3 part series brings together experts from around the world to bring you practical tips and takeaways on how to improve sales performance, sales organizations and sales teams. How to make the Virtual a Reality-Will Saunders Required Infographics and Sales Collateral– science-backed tips for remote selling-Pau...
17 Sep 2020, 5:00 PM - 7:00 PM
This 3 part series brings together experts from around the world to bring you practical tips and takeaways on how to improve sales performance, sales organizations and sales teams. Part one focuses on the parts of the sales process that we tend to forget or miss in the virtual environment.
21 Jul 2020, 10:00 AM - 12:00 PM
Alsma and Siinda have combined forces to bring you a global view on the state of the industry.What has changed and what has shifted? What are customers asking for and how are we serving them?How will the current situation form the business models for the future? In this session we get a global perspective from CEO’s from Asia...
25 Jun 2020, 4:00 PM - 4:45 PM
Join this panel where team members from Mono Solutions & Sunrise System, part of the Bauer Media Group - SME Services division, share their insight on the importance of local search results and how you can help your small business clients.
18 Jun 2020, 4:00 PM - 4:45 PM
Google is changing an and coming up with new things every day, how do you keep up, how do you get it right and where do you need to be? Google ändert und entwickelt neue Dinge Tag für Tag. Wie machen Sie mit, wie machen Sie es richtig und wo müssen Sie präsent sein?Partnered with Duda.
18 Jun 2020, 5:00 PM - 5:45 PM
This conversational session with Jeff Chew from Matchcraft looks at what the crisis has changed regarding social presence, what kind of tools SMBs are looking at , and what kind of presence you need and what the content needs to look like
11 Jun 2020, 5:00 PM - 5:45 PM
From e commerce to marketplaces? It’s not as hard as you think. This session looks at how to help your customers through e-commerce process all the way to connecting with the right marketplace.Aufbau einer Amazon Store-Verbindung für Ihre Kunden? Es ist nicht so schwer wie Sie denken.In dieser Sitzung erfahren Sie, wie Sie...
11 Jun 2020, 4:00 PM - 4:45 PM
In this conversational chat with Nikolaus Pandlowksy, Regional Vice President, International Partnerships at yext, we will be talking about how Publishers look at the world in comparison to how Partners look at the world. Focusing on delivering value to customers we discuss how we can work together with the customer in mind. Thi...
4 Jun 2020, 5:00 PM - 5:45 PM
Evolving your business for the new normalStay-at-home orders and forced business closures are decimating businesses and crushing entire industries. Small and medium businesses are disproportionately affected because they lack financial and technical resources. The pressure is forcing a decade of digital transformation into a tu...
4 Jun 2020, 4:00 PM - 4:45 PM
Panel Case Study on online presence with multiple locationsThis session looks at how a franchise customer with multiple subsidiaries and multiple owners coordinate a consistent online presence.
26 May 2020, 3:00 PM - 4:00 PM
Speakers include : - Hannes Scheiflinger, Executive in Sales Management, Herold- Max Eggenberger, Chief Sales Officer, Member of Executive Board at localsearch- Bernhard Lüders, CEO Sutter TBV GmbH-  Moderator : Joachim Helfer, Managing Director at advantago GmbH & Co. KG
25 May 2020, 5:00 PM - 5:45 PM
Speakers include James Ward, Managing Partner, Ward PLLC; Juergen Weichert, Chief Revenue Officer, Usercentrics; Vincent Potier, Founder London Digital Ventures Ltd.
25 May 2020, 3:00 PM - 4:00 PM
Speakers : - John Goddard, CEO EDSA- Jon Martinsen, CDO FCR Media Group OU- Michael Oschmann, CEO Müller Medien- Stefano Santinelli, Board Member, CEO at Swisscom Directories- Moderation/Introduction: Kimberli LewisTop Executives of some of the larger digital marketing and local search companies in Europe...
14 May 2020, 5:00 PM - 5:45 PM
Jürgen Weichert, Chief Revenue Officer and Hanna Waldenmaier, Head of Strategic Partnerships at Usercentrics walk us through an overview of a survey they conducted on Coronavirusand provide technical and practical tips to managing tracking and privacy.
12 May 2020, 5:00 PM - 5:45 PM
Although resilience continues to be a buzz word in fields from training and development to physicalfitness and performance, in reality, resilience only enables us to maintain our status quo.
5 May 2020, 5:00 PM - 5:45 PM
Leaders with vision are aware that now more than ever, it’s essential to know and do what will help teams engage, raise their effectiveness, and innovate. Whether you’re leading in-person or remote teams, let go of the myths and learn scientifically grounded strategies and best practices for engaging in-person and remote teams w...
30 Apr 2020, 5:00 PM - 5:45 PM
In the current crisis, data management at scale is a key question, be it from health data management standpoint or considering how to lift lockdown policies with voluntary tracking apps. But using large amounts of personal and sensitive data with AI capabilities also raises the question of privacy protection vs public policy and...
28 Apr 2020, 5:00 PM - 5:45 PM
In this case study of a small, newly established restaurant Mike Blumenthal will explore the impact of a full range of Google My Business tools to understand what effects traffic, rank and success. We will also explore the possible implications for agencies as they navigate Google’s world of local.
23 Apr 2020, 2:00 PM - 2:45 PM
Everyone is adapting and facing new, unprecedented challenges in these uncertain times. This goes for the largest and smallest of businesses. How can enterprises serving small businesses adapt their proposition, lead with value and focus on online support of small businesses, when social distancing and economic turmoil is our cu...
22 Apr 2020, 5:00 PM - 5:45 PM
Nicole Gosselig, Senior Content Manager at Uberall drives you through the needs and tips to get remote team to work together in the most efficient way.
21 Apr 2020, 5:00 PM - 5:45 PM
This webinar introduces The Business Operating Support System “BOSS”, an agile system that outlines the steps that can bring start-ups and all businesses to profitability or a successful exit.The playbook compiled and implemented by Serial Entrepreneur and Angel Investor, Greg Shepard, has proven to be successful in the compani...
16 Apr 2020, 5:00 PM - 5:45 PM
This is the first major pandemic most of the post-baby boom generations have encountered, so what does it mean for Gen Z and Millennials?
14 Apr 2020, 5:00 PM - 5:45 PM
New digital products to take to markets to help SMBs in tough times
7 Apr 2020, 2:00 PM - 2:45 PM
Coronavirus is undoubtedly causing all businesses regardless of their size to reconsider their current strategies on all operational levels, including marketing. How can small and medium-sized enterprises shape theirs in these difficult times?Company: Sunrise System

Joining a Siinda Webinar is Easy

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All you have to do is register for your chosen webinar. After your registration, you will receive a confirmation email with the link to your webinar.

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First-time users will have to install the Citrix application for webinars in order to be able to launch the webinar itself. Confirmation email with the link to your webinar.

First-time users will have to install the Citrix application for webinars in order to be able to launch the webinar itself.

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