CrankWheel advice: How to design presentations that wow customers during demos

“Sure, you need to get a prospect’s attention. Visuals are a key part of that. A presentation that looks as though it was made using Microsoft Paint, or Clipart, isn’t going to convey a sense of confidence or professionalism. So you need to ensure a presentation wows prospects visually. But the larger challenge is ensuring your prospect’s questions are answered. Potential objections overcome. Value clearly demonstrated. And it always helps to show them who else you work with, so that they can see that other companies, ideally those they’re aware of, are also clients.”

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