Siinda Podcasts

Sales and the customer journey. Are we giving salespeople the right tools to help them succeed? Years ago, sales were about pushing the customer in

Leadership expert Chris Pearse used an analogy in his Forbes article in 2018 on “Leadership in Crisis” This analogy made us think about leadership. It

In May 2020, just as SMBs worldwide struggled to get their businesses online because of the pandemic, Google introduced core web vitals. In addition, Google

Consumer Behaviors have drastically changed in the last 24 months. We can observe the changes in foot traffic ( in-person behaviour ) when we are

Germany’s “Umwelt Bundesamt” talks about the new “Green Economy. “They claim the present economic system is destroying our natural resources with the result of eroding

A company’s greatest asset is its people. It does not matter how innovative your product or services are; the people who stand behind the products

On February 22, 2022, the world shifted when Russia invaded Ukraine. Now five months later, we still witness devastation in Ukraine and the attack on

Digital Marketing has become very complicated. Consumers have changed their behavior, Google is constantly polishing their Core Web Vitals, and new media channels are popping

Today we are facing the “Big Resignation”. All over the world, companies are struggling to find personnel, and no one can answer why this is

Consumer Behaviors have drastically changed in the last 24 months. We can observe the changes in foot traffic ( in-person behaviour ) when we are

We live in a world where change and transformation are the new normal, but sometimes we make decisions and go about change as we have

When executives speak about diversity, you often hear them say, “yes we are good at meeting our targets around diversity”. But diversity is not about