Too Many Choices- How to develop a great marketing strategy!


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There used to be two forms of marketing; online marketing and offline marketing and then the explosion in digital happened and now there are now more than 41 different types of marketing happening on numerous platforms. Because of all these options, it becomes confusing for companies when they begin to build a marketing strategy. Developing an effective marketing strategy takes time and expertise and sometimes businesses just do not know how. But there are essential elements that need to be in a marketing strategy and this episode talks about the options available and how to make the best marketing channel choices for your business.

Speaker Information:

JP Clement is the CEO of Boomtime. He has over 30 years of experience in marketing, digital strategy and product management for companies ranging from startups to global brands such as Madison Square Garden, General Mills, DFS Group Ltd., Johnson & Johnson and National Geographic. JP has worked for or helped companies in both the B2C and the B2B sectors and founded three digital strategy and marketing agencies after working for many years on the corporate side of marketing. JP’s passions are analytics, digital products and creating the right strategy at the right time for the right audience.