The Growth of Local Business’ Online Presence in Europe
According to Shopping Local Research 2022, 78% of consumers use the internet to find information about local businesses more than once a week (up from 69% in 2020). However, 21% of consumers use the internet to find information about local businesses daily (down from 34% daily). This means that businesses that do not have an excellent online presence could be missing out on reaching new customers. But Building a digital presence for a local business isn’t the same as developing one for a national brand because, simply put, they do not have the capacity or the know-how. Moreover, establishing an outstanding online presence is a lot of work when focusing on what your company does best, like baking bread, fixing plumbing, or selling toys. Still, with the help of agencies and experts, local businesses in Europe are getting better. In this episode, we look at the online presence of local businesses across Europe.
Russ is the Director of Product Platform and Product Strategy and leads product integrations at Duda. Duda’s mission is to make web design quick, easy, scalable, and painless. It’s the leading web design platform for web professionals, agencies, and SaaS platforms who serve SMBs. Since launching in 2010, one million sites have been published on the white-label Duda platform, and over 17,000 web professionals trust it enough to put their own name on it. Russ holds a Bachelor of Science from the University of Oregon and has deep experience with and passion for nearly anything related to the web, ranging from SEO to Web Design to Technical Web Standards.
Paul is the Vice President, Sales & Marketing for the SaaS technology company Insites Technologies Ltd., a company that helps digital agencies sell their digital solutions more effectively. Paul has been in the Local Search business over 30 years and is a passionate about supporting and growing local businesses. His experience covers multiple executive roles across Europe and North America in Sales, Marketing and Operations for multinational corporations as well as small digital agencies.