The art of persuasion and influence
Being able to Influence and persuade are the two critical skills that successful leaders share. But they are not only skills needed in leadership; they also come in handy in everyday life. It does not matter if you are trying to convince your family to go mountains rather than the beach; these skills are handy. But no matter if it is in leadership or private life, we sometimes do not always pay attention to the process of persuading and influencing; we just go through the motions and hope for the right outcome. Persuasion also often gets mixed up with negative behaviors like manipulation, but it is not; it is more of a process and takes conscious skills. In this interview, we explore how persuasion works, including how we influence ourselves and others and the conscious process behind it.
Stephen McGarvey is an international speaker, an expert on persuasion and influence, and the founder of a boutique consulting firm, Solutions in Mind. His new book is on USA Today and Wall Street Journal as #1. It is Ignite a Shift: Engaging Minds, Guiding Emotions, and Driving Behavior., available on Amazon. Stephen assists corporations and audiences worldwide in solving complex communications problems by guiding them on an engaging, fast-paced, fascinating journey inside the unconscious mind. Solutions In Mind is committed to assisting individuals and organizations with achieving and maintaining their goals, optimal performance, and competitive edge daily. Stephen is dedicated to using his expertise to coach and assist others in their thinking and behaviors to understand better the science and art of unconscious persuasion and influence. Stephen employs the latest modalities of neuroscience and behavioral psychology to empower those in sales, marketing, and corporate leadership through enhanced communication between various levels of management.