Riding the wave: Social media for Small & Medium Businesses
According to data gathered by SCORE, 77% of small businesses use social media to help build brand awareness, facilitate customer service, and increase revenue. For example, data from Meta shows that 83% of Instagram users say they discover new businesses and brands while using the platform. And according to Forbes, small business owners have jumped on the train, but it also appears many owners are buckling under the added social-media marketing workload. Worse yet, most do social media marketing in a vacuum since they do not track results. But the fact is, we must recognize the growth in social media among small and medium businesses. They need social media to reach customers and during the pandemic social media virtually rocketed small and medium businesses into this space, but very often without strategies or deep knowledge. This episode explores what SMBs are doing in social media, the best channels, and practices for them. We explore how professionals can help SMBs get it right.
Koen is also a Senior Product Manager at Spotzer Digital, responsible for their proprietary SEO and Listings product suite and the recently launched social media management solution. Koen has deep experience as a product manager driving growth for medium to large retailers, digital marketing agencies and gaming providers. He defines strategy and execution to scale up their online platforms and has led cross-functional teams. Since 2006, Spotzer Digital has been providing digital marketing solutions of the highest quality to small and medium businesses, in cooperation with some of the biggest media enterprises around the world. They have established themselves as leaders of the industry and are proudly innovating more and more sectors of it.
Bertram is a Senior Product Manager at Spotzer Digital with over ten years of experience in the digital space. He is responsible for the strategy to drive digital advertising growth and the development of Spotzer Digital’s proprietary ad-serving platform. Bertram is a vastly experienced product manager with a deep understanding of the digital marketing landscape. Throughout his career, Bertram has worked with some of the world’s largest brands and successfully helped develop their digital product and go-to-market strategy. Since 2006, Spotzer Digital has been providing digital marketing solutions of the highest quality to small and medium businesses, in cooperation with some of the biggest media enterprises around the world. They have established themselves as leaders of the industry and are proudly innovating more and more sectors of it