Going Digital’ – A guide for SME’s


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Small businesses have a lot to gain by implementing digital transformation. “Going digital” can help business owners develop productive and cost-effective workflows, reduce administrative overhead, and unlock growth opportunities. However, many small business owners find it challenging to embrace digital transformation. It’s not that they don’t want to – it’s just that many of them find that technological solutions aren’t as accessible as they hoped, and that the intimidating knowledge gap can be hard to bridge. All this changed this year. Satya Nadella, Microsoft’s CEO, said: “We saw 2 years of digital transformation in 2 months” Suddenly, businesses that were online-skeptical are rushing into the digital space because they simply must. In this episode we talk to a company that helps businesses reach “tech savviness” regardless of the industry they are in.

Speaker Information:

Rachel Schapiro is SME Sucess Navigator at Vcita. Rachel leads educational campaigns and projects that support SMBs as they venture into the digital space. She started her first business when she was still in college, helping local small businesses build their web presence and shift from offline to online advertising. With 8 years of experience leading innovative marketing initiatives in the tech industry, Rachel specializes in harnessing technological trends to create new business opportunities for the benefit of small businesses and the communities they serve. She’s a tech geek at heart and committed to learning something new every single day.