Deep Diving into how AI is Changing Digital Marketing
Artificial Intelligence (AI) is a term coined by. emeritus Stanford Professor John McCarthy, in 1955, defined by him as “the science and engineering of making intelligent machines,” Now, over 60 years later, it has become part of our daily lives. It is used in various industries. AI does everything from saving lives to making our lives more efficient. But it is also used in marketing. From conversation commerce to targeting to SEO, it brings consumers and buyers together in new ways. In this episode, we look at AI in general and particularly its use in marketing and consumer interface.
Jared Turner is the CTO and Co-Found of Boostability. Boostability is the global leader in white-label SEO for SMBs. LaunchPad, Boostability’s proprietary technology platform, powers an SMB SEO platform built for scale, affordability, and value. Tracking over 2.3 million keywords per month, Boostability makes decisions based on millions of bits of data, enabling us to get 86% of our customers on the 1st page of Google in 6-9 months. Before Boostability, no company provided affordable SEO at scale for SMBs. Over the past decade, Boostability has championed the SMB and grown to provide SMB SEO to more partners and satisfied customers than any other provider in the world. Serving in 15 countries and 9 languages, Boostability is dedicated to helping small businesses succeed online. We’re technology-powered, people-enabled. And our people are the best of the best. He has 25+ years of experience in Technology, Online Marketing, and building exemplary companies and teams, from startups to stable, healthy, successful businesses. He got his start in Technology in the late 90’s, fell in love with its possibilities, and has never looked back. Jared is a true champion of small business.