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Mie Bilberg
VP of Marketing at Mono Solutions
Mie Bilberg is the new VP of Marketing at Mono Solutions, which is a part of Bauer Media Group, business unit, and SME services. Mie has a digital and strategic marketing background, and most recently she was Head of Online Sales at Carlsberg Brewery where she launched a global e-commerce platform. Mie brings experience from start-ups, and marketplaces like Just Eat – takeaway.com.
Her roots are grounded in Media, driven by a passion for digital media and content marketing. She is the ex-Marketing Director for Metroxpress formerly owned by Tamedia.
Q. What do you try to do every day?
I decide to wake up happy and to accomplish this I have a routine.
I make sure that I go to bed at a perfect time the night before.
When I wake up, I have my breakfast and I make sure I chat with my kids. I make sure there is a plan for the day, and they are prepared. I have two children; I have a son who is 12 years old and my daughter is 10.
Q. Many people started new hobbies during the lockdown, is there anything new that you started?
Yeah, that’s a really good question actually because I believe many people started something new, but I can’t say, I exactly started a new hobby, but I can say I started to work even more.
I belong to the group of professionals that work 20% more in the lockdown therefore I try to get out of the house, get some fresh air and run a little bit even if it is only around the block.
I also have become aware of supporting the local economy. I get my hair, my skin, my body, my nails done almost every week and I didn’t do this a year ago, I used to do it four times a year. By doing this more I am trying to support local businesses.
I grew up in a very small town where small businesses fought to stay alive and supporting them is a habit that I have taken with me. My parents are still living in this little community and their home has decreased in value and is
difficult to sell because of the downturn in the local economy. So they’re being very supportive to local businesses is very close to my heart. We always think should we buy gifts from this shop or the other? We buy food locally and try to alternate the shops.
Q. What is something people may not know about your hobbies or interests?
Yes, actually, I used to be a competition swimmer many years ago.
That’s where my love lies, I don’t do it anymore, but my kids do. And we spend a lot of time at the swimming pool when it is not closed.
In the lockdown, the kids cannot go swim five times a week, like they normally did, but it is something we put a lot of energy into.
And I definitely coach children in swimming.
My husband, he’s a professional in motorsport. So we also watch a lot of Formula One and talk a lot about racing.
Q. What was one of your first non-desk jobs?
I actually used to work on a strawberry farm.
Started picking strawberries at age of thirteen in order to make a little bit of earnings. I started really early in my life with working and I’ve been a hard-working girl my entire life.
I also did babysit and farming and stuff like that it was what was available in Denmark. I grew up in the countryside, so there was a lot of farmers there that you could help with different things.
Q. If you could try a profession other than the one you have, what would it be?
I always wondered what it would feel like to be a restaurant owner or a small business owner, in particular right now.
I also used to work for the takeaway platform, therefore I talked to a lot of restaurant owners every day, and I really got to know this industry very well. I learned that they are really, extremely hard-working kind of people. I would like to put myself in other people’s shoes.
Q. What is your favorite food? What would you put on your restaurant’s menu?
That’s a good question. I remember once I heard a man saying, his favorite meal is a free meal. I was laughing a bit about that because that makes sense. But I would say, my favorite meal is a meal that gives me a feeling of experience. For example, coffee tastes better in Italy, the meal has to
bring experience, like Christmas Eve meals with the family, or the children surprising me with a cupcake. So there are really different versions of my favorite meals.
Q. So, do you cook?
I cook a lot, and I like to cook and for my family except every Friday, we don’t cook. We eat takeaway, and we get it from a local restaurant.
Once again here we are supporting our local economy. It also
serves as a purpose of introducing my kids to all different kinds of foods and teaching them to support the economy.
Q. What message would you like to give to our Siinda members, partners, and colleagues?
Well, first of all, I would like to thank all the Mono Partners and Siinda members and wish them Happy New Year. And then, I know that the pandemic has been difficult, but we are very optimistic for the future.
We have got a lot of new capabilities onboard in 2021 at Bauer and we’ve just launched a new platform, which we are very excited about. And we love to share this with all our partners.
Happy New Year and you can count on us in 2021.