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Yext Insights 2021

Yext brings an Insight 2021 report on how 2020 changed the use of search. Needless to say that the need for information grew dramatically last year. With that, Yext recognized that people were also looking for more specific keywords, sometimes even complex demands.

In the report, Yext discusses the specific changes to different industries as well as the overall trend in search and found that “From 2019 to the latter half of 2020, people clicked on things after a question query more than twice as much (+126%), and queries longer than 5 words were the fastest growing segment in terms of engagement as well.”

To read the full report, follow this link

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