Small businesses are moving further into digital sales. So much so that E-commerce is expected to surpass $4.5 trillion in sales by 2021, which is double when compared to 2017.
Yes, growth has been accelerated by the COVID-19 pandemic, but the ease of getting your business online and operating in E-commerce has also helped accelerate this growth. Many businesses that previously decided against utilizing E-commerce as a separate channel are now rapidly moving online, as the foot traffic to their stores dwindled or ceased completely and automation through technology and costs of setting up online have improved.