Siinda Digital Marketing & Innovation Awards 2020

After a record number of applications finally the winners of the Siinda Digital Marketing & Innovation Awards 2020 are publicly disclosed. The inauguration of the prizes was hold in the course of the Siinda and ALSMA conference „The universe of opportunity“ on October 14, 2020. The largest gain was achieved by Bernhard Lüders, CEO of Sutter LOCAL MEDIA in Essen, Germany, who not only was awarded two gold prizes for product innovations but also received the Individual Contribution Award.

Each year Siinda (Digital Marketing and Local Search Association) invites members to present their latest product and service innovations and apply for the Digital Marketing & Innovation Awards. This year a record number of member companies followed this invitation and submitted their applications.

Due to COVID-19 the judges evaluated the extent to which the presented products and services helped SMB’s to drive business, secure business, open new business channels or support them during the COVID-19 crisis. They were ranked on the three parameters Service Innovation, Technical Innovation and Local Search Innovation. Because of the variety of member companies they were assigned to two groups – publisher / digital agency member and partner technical or service provider member.