SEO Year In Review: 2018 saw Google updates and a focus on mobile

So, 2018 was an exciting year in SEO, with a number of large Google search algorithm updates, big changes within Google’s management team, mobile first indexing and all the changes with Google Search Console. In addition, Google local, Google My Business and maps related changes were very active this year.

The reliance on structured data within Google search and the pullback on personalization features, shows signs of where Google is headed with rankings. Let’s not forget the huge shifts in voice search with Google Assistant and other devices, including big Google user interface changes this year. And Bing wasn’t quiet at all this year in search.

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