Nuremberg, 11 October 2021 – Excelsea completes the seed phase with a seven-digit amount. Advantago GmbH & Co. KG and Nobel Tech OÜ are involved. Excelsea wants to use the fresh capital to further expand its Markee Service Cloud and intensify internationalization.
The seed financing round was led by the main shareholder advantago, which initially became the sole owner of the technology, formerly called leadhub location service cloud, at the beginning of September. Now on board is Nobel Tech OÜ from Tallinn, Estonia. A subsidiary of Nobel Digital OÜ, which took over the directory business in Estonia and has made a name for itself as a digital marketing agency in recent years. With the investment of Nobel Tech OÜ, Excelsea also has direct market access in the Estonian region and can offer its service portfolio there.
Efficient digital marketing and uniform brand presence
With Markee, the software-as-a-service solution, Excelsea offers agencies, multipliers and large companies in particular a way to efficiently coordinate the digital marketing of their customers or for their own organization. Markee can be seamlessly integrated into the existing digital service landscape and achieves direct cost benefits for its users with full control over the processes. At the same time, Markee ensures a consistent market presence.
Jens Unger, Managing Director of Excelsea, is satisfied with the successful completion of the seed phase and, in view of the new shareholder duo, looks positively into the future: “We are grateful to have two great shareholders and members of SIINDA (search & information industry association) on board. Together with them, we want to establish a European alternative on the market in the SaaS sector for digital marketing.”
Existing partners of Excelsea explicitly support the ambitious future plans. Thanks to the direct exchange, both sides benefit from the collaboration. Michael Wagner, owner of Buchdruckerei Joh. Wagner und Söhne KG emphasizes: “With Excelsea, we have brought a partner for online marketing into our company that ensures that we can offer our customers new-value products with know-how.”
Excelsea GmbH & Co. KG based in Nuremberg and operating in Nuremberg and Tallinn (Estonia) has made it its mission to help agencies and other multipliers efficiently support their customers’ online marketing activities with its SaaS solution for automating online marketing.
The Markee service cloud (Msc) is designed to centrally serve the areas of listing, advertising, websites, call tracking and ad serving. In addition to a web interface, it provides a central interface for integration. Internet presences of both individual SMEs and companies with numerous sites can be managed and optimized simultaneously via the Msc. Since fall 2021, the company has also been providing a white-label self-service portal for end customers.
About advantago GmbH & Co. KG
We present local businesses online where customers are looking for them. With BusinessListing, we offer an innovative and world-leading software solution that allows companies to centrally manage the digital presence of their locations and automatically play them out in over 30 portals such as Facebook, Google, Apple Maps, the Yellow Pages or navigation services. Combined with the ability to actively generate customer reviews and develop and deploy websites and store finders with SEO-optimized landing pages, advantago supports small, medium and enterprise customers with a holistic solution for the digital presence of their business locations.
About Nobel Tech OÜ
Nobel Tech OÜ is a daughter of Nobel Digital OÜ. Nobel Digital is a full service digital marketing agency from Estonia. They provide a diverse selection of advertising services to small and medium businesses. Building bridges between people and businesses, traditions and innovation, creativity and analytics. Creating software, ads and executing campaigns in the broadest sense from analysis and strategy to creative solutions in digital and traditional media.
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