‘No-Click’ Search Queries Make GMB & Proximity Even More Important

The identification of the “no-click” search queries and the frequency with which it is happening is sending waves throughout the SEO community. New data from Rand Fishkin of SparkToro (formerly of Moz) has found that roughly 62% of mobile queries resulted in no click in Q3 2018 and about 33% on desktop. SEO experts were aware of this taking place, but the rate is higher than many anticipated.

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