MatchCraft Announces the Launch of “Powered by”

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Award-winning MarTech company, MatchCraft, announces the launch of “Powered by”. In productizing MatchCraft’s suite of APIs, third-party platforms gain access to the technology used by AdVantage to power search, social, and display campaigns for local businesses across the globe. At the core of “Powered by” is a suite of cross-functional, multi-channel APIs that provide access to robust and proven paid search, social & display management tools used to manage campaigns on Google, Bing, Facebook, Instagram and Yelp. The result of more than 20 years of research and development, the solution provides immediate access to mature technology that is both affordable and scalable.

Understanding the functionality behind local marketing platforms can take years to master and requires expertise that many tech firms don’t cultivate. “Powered by” is built on MatchCraft’s 20+ years of expertise and is continually optimized to ensure the technology is up to date and includes functionality that is most important to SMB advertisers.  “Offering tech providers access to MatchCraft’s battle-tested local ad technology opens up new opportunities for both MatchCraft and our industry. “Powered by” enables platforms to expand revenue streams into channels that may otherwise be unattainable,” states CEO Sandy Lohr.

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