Google vows to adjust global ad technology after settlement with French Competition Authority

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Along with paying a $268 million fine, Google agreed to adjust its ad technology to provide more flexibility and transparency as well as improve the way its Ad Manager services works with rival ad servers and sales platforms. “We have agreed on a set of commitments to make it easier for publishers to make use of data and use our tools with other ad technologies,” said Maria Gomri, Legal Director of Google France in an announcement today.


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