Google My Business messaging via SMS to end, but where is the alternative?

When Google My Business released the new GMB app back in November, many people failed to see the massive inconvenience of their new approach to the messaging feature would cause. Previously, the Messaging feature relied on technology from Allo which is set to be discontinued and will only work until March 2019.

Currently, if you try to add the messaging feature on a listing in Google My Business, it prompts you to download the GMB app.

If you are one of the lucky few that set up messaging before this change, you can still access the messaging feature via the Google My Business dashboard and receive and respond to messages via SMS. However, since Allo is going away in two months, we are assuming this SMS functionality is going to stop for everyone, including those that already have it set up. I have attempted to get a public statement from Google about their plans here and have been unsuccessful.

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